proactively ask their customers “if they can afford to spend the money they are gambling?” In order to achieve this effectively, Artificial Intelligence will have a key role in establishing best practice in this area. In addition to player protections, it should also be noted that Artificial Intelligence within gaming can also be used to ensure compliance with Anti-Money Laundering requirements, triggering the need to identify source of funds and wealth of players using the same tools.


A priority for regulators is to ensure that AI is only used for purposes of fair play. In Europe, operators are not allowed to use commercial data for the profiling of players due to data protection regulation. However, as a regulator, we also recognise that while the rules are clear, this is an area that is very difficult to enforce without the cooperation of the operator. We understand that regulators must work with operators to achieve these goals. We cannot rely exclusively on the creation of rules and regulations to govern this technology, but rather work with operators to change the mindset of the business.


Te industry must reconcile the short-term objectives of making the most profit possible, with a dimension more related to the long-term sustainability that is centred around the protection of the customer. Tere are ways to devise games with a high return to player and games with less return to player, by incorporating greater amusement and time on device. I believe that


the operators that succeed in monetising this type of gaming offer will be the ones that have a long-term future in this business. It is not only smart regulation that will drive this ethical gaming model forward, but smart operators that incorporate this business model to protect both the player and their business in the future.


Should operators voluntarily adopt this model or is this something that regulators will enforce?


As a regulator you have to draw the red lines as clearly as possible. We must establish what are the acceptable and unacceptable uses of AI, and we must set this out clearly in the rules. We are seeking to establish regulation that will require operators to engage in these practices, but at the same time allow a degree of flexibility for the industry to explore what can be achieved with AI.


As the regulator, we set the objective to proactively protect the customer, but we are not seeking to micro- manage to such a degree that we devise the algorithms that must be implemented. Te industry is in a better position to explore that potential. We must provide the parameters and framework for operators to work within, but not over regiment the application of this technology.


There’s a wider public debate at the moment in which AI is being blamed for all manner of incidents


NEWSWIRE / INTERACTIVE / MARKET DATA P71


“As the regulator, we set the objective to proactively


protect the customer, but we are not seeking to


micro-manage to such a degree that we devise the algorithms that must be implemented. The industry is in a better position to


explore that potential. We must provide the


parameters and framework


for operators to work within, but not over regiment the application of this technology.”


Juan Espinosa,


Director General, Spain Directorate General for Gambling Regulation


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