Interactive
SPORTS BETTING RUSH STREET INTERACTIVE
Rush Street Interactive: in the fast lane
To get the latest on sports betting, we talk to Richard Schwartz, President of Rush Street Interactive, a developer, licensor, and operator of real money online sportsbooks and casinos in regulated markets across the Americas
Richard Schwartz President, Rush Street Interactive
Richard Schwartz co-founded Rush Street Interactive (RSI) in 2012. In his role, he oversees the vision, strategy, product development and operations for RSI as well as the company’s TV production company, Rush Street Productions.
RSI develops, licenses, and operates real money online sportsbooks and casinos in regulated markets across the Americas, such as
www.playsugarhouse.com in New Jersey and
www.rushbet.co in Colombia. Previously, Richard started and led the interactive business for WMS Industries, which in 2010, launched the award- winning UK-facing online casino business, Jackpot Party. Richard has been a leader and innovator in the gaming industry for over 15 years, is an inventor on over 80 patents/patent applications, and has a deep appreciation for player psychology. Prior to joining the gaming industry, Richard was an executive at Telecom Italia Lab (U.S.) and an intellectual property attorney in the Silicon Valley. Richard graduated from the University of California, Berkeley and received his law degree from the University of California, Hastings College of the Law.
P106 NEWSWIRE / INTERACTIVE / MARKET DATA
We explore the history of
playSugarHouse.com, and how it became to be one of the leaders in the online casino market in New Jersey. We also discuss other important topics such as player preferences when it comes to sports betting, social games as well as social casino sites.
Rush Street Interactive owns and operates
PlaySugarHouse.com, an online casino and in New Jersey. Could you tell us more about the history of
PlaySugarHouse.com and how and under what terms it operates in New Jersey?
New Jersey's regulated online gaming industry was approaching its third anniversary in September 2016 when we launched
PlaySugarHouse.com. We were a late entrant into a market full of local casino brands, but we rapidly gained market over the next couple of years and have today become one of the market leaders. In fact, since our entry into New Jersey,
PlaySugarHouse.com’s Online Casino has achieved exceptional revenue growth (10x faster than the rest of the market). We’ve taken a differentiated and innovative approach at
PlaySugarHouse.com to deliver a totally unique user experience. We were proud to be recognized for these efforts recently by being named the Mobile Operator of the Year in North America at the EGR North America Awards 2019.
Could you tell us more about what you offer your customers in the state?
We try to keep things simple, focus on the player experience, and offer innovation and value to our players in an effort to keep them active with us longer than other sites. Tis sounds simple in theory, but in reality, it’s quite challenging to execute on successfully. In a market where most companies offer the same games, we try to differentiate ourselves by offering our players unique and proprietary play experiences not available at other sites. For example, we’ve gamified some of our bonusing programs so that players enjoy the process of earning their rewards rather than just receiving them in a boring email. Due to the quality of our development team, we’ve also been able to launch new titles from new vendors quickly in the market, providing our players with fresh content on a consistent basis.
Obviously this is a really exciting time in the
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