Events
IAGA SUMMIT San Francisco 2019
Juan Espinosa Garcia, Director General, Spain Directorate General for Gambling Regulation
“We have seen AI integrated into Responsible Gambling practices and methodologies, whereby operators have created devices and tools to identify potentially problematic behaviour before it becomes more serious.”
Using Artificial Intelligence to identify problem behaviours
“My view is that operators have the opportunity with AI to actively promote the identification of problematic patterns of behaviour. For example, an operator using AI can programme algorithmic variables to establish when player behaviour should be raising red flags. In turn, these red flags trigger automatic responses that can address and alter the pattern of consumption, reacting with immediate effect, but with varying degrees of intervention.” Juan Espinosa, Director General, Spain Directorate General for Gambling Regulation
In today’s high-tech world, more and more industries are looking for ways to leverage technology to improve customer service, minimise risk and enhance business productivity and profitability. Te Director General of the Spain Directorate General for Gambling Regulation, Juan Espinosa Garcia, explores why using technologies like AI and analytics is the way forward to long-term sustainability in the gaming industry. At the IAGA Summit Mr. Garcia will also evaluate legitimate uses and misuses of player tracking data as well as modelling algorithms and the ethics surrounding their use for responsible gaming.
What are you seeking to share with the IAGA audience concerning AI technology?
From a regulatory perspective, Artificial Intelligence should not be considered as another burden, but rather an opportunity to maintain the stability of the market. I believe this is a relevant issue to discuss at this important point in the history of betting in America as the market seeks to embrace new opportunities, including online. I would like to share the experience of a European regulator dealing with these issues with fellow regulators in America.
AI is undoubtedly a very wide topic to discuss. However, as we see the mainstream adoption of Artificial Intelligence in commercial businesses, especially electronic commerce, the profligate use of algorithms within the Internet marketplace means that more and more people are interacting with AI on a daily basis. Te valid point as regards Responsible Gambling, is that alongside the commercial capacity for AI to improve revenues for operators, the targeting of individuals to spur loyalty can also be considered a helpful tool and ally for responsible gambling policies.
Specifically, we have seen AI integrated into Responsible Gambling practices and methodologies, whereby operators have created devices and tools to identify potentially problematic behaviour before it becomes more serious. Te same tracking and profiling tools used to incentivise a player, which can
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be viewed in a negative way in terms of overly aggressive marketing, can be used in a positive way to protect the health of citizens within the framework of general data protection.
My view is that operators have the opportunity with AI to actively promote the identification of problematic patterns of behaviour. For example, an operator using AI can programme algorithmic variables to establish when player behaviour should be raising red flags. In turn, these red flags trigger automatic responses that can address and alter the pattern of consumption, reacting with immediate effect, but with varying degrees of intervention. Te player can be addressed directly concerning their behaviour and sent messages alerting them to the potential impact of their pattern of consumption. In Spain, we have examples of these systems in action and I would like to share this experience with the IAGA audience.
How do you ensure that these algorithms are used for positive, legitimate purposes?
Tis is a debate that is surrounding AI both outside and within the gambling community. It is imperative that regulators establish the requirements that ensure these algorithms are bracketed within an ethical framework. We cannot allow a policy in which “anything goes” in the field of Artificial Intelligence. Te operator has a responsibility to progressively and
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