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consensus on a gambling advertising whistle-to- whistle ban before 9pm. I think this was itself a watershed moment for the UK gambling industry, which has taken a very significant step and self- regulated in terms of advertising without legislation being imposed. It has sent a message that this is an industry that is serious about protecting the young and the vulnerable and creating a very positive environment in the UK and I look forward to seeing more decisions like this in the future.


Should gambling advertising be treated the same as restricted products - such was tobacco - as we’ve seen in Spain?


I think it would be a very sad day if gambling advertising falls into the same bracket as tobacco adverting. I think we can agree that you cannot smoke responsibly. Every cigarette causes damage, whereas we operate in a wonderful gambling industry that brings fun and entertainment to the overwhelming majority of participants. We therefore need to be sensible and advertise in a responsible and proportionate way, whilst also protecting the young and the vulnerable. If we do this, then there is no reason why gambling should not be advertised like any modern leisure product.


Tis industry, both in the UK and the US, is extremely well regulated and licensed, subject to onerous


conditions both for advertising and a whole raft of other areas of the business. If that very well regulated industry is restricted in its ability to advertise to its customers, then you are significantly increasing the risk of customers finding their way to less reputable unregulated and untaxed black market operators, of which the US has recent experience.


What’s your advice to US operators in relation to UK experiences?


It is one thing to learn from your own mistakes, but trying to learn from the mistakes of others is a very difficult thing to do. I would encourage the US industry to try to learn from the mistakes the UK has made and anticipate the public concerns and challenges relating to advertising.


As operators seek to establish market share, it is likely that it will be perceived that there is too much advertising and too much online gambling. . Tere will always be people opposed to the liberalisation of gambling in any market and they will seek to harness concerns relating to advertising. So if industry is going to tackle that opposition effectively, they need to be ahead of the curve on protection of the young and vulnerable, the nature of advertising and the amount on advertising, self-regulating and speaking with one voice , not divided and conquered by opponents of gambling.


It is one thing to learn from your own mistakes, but trying to learn from the mistakes of others is a very difficult thing to do. I would encourage the US industry to try to learn from the mistakes the UK has made and anticipate the public concerns and challenges relating to advertising.


IAGA


The International Association of Gaming Advisors (IAGA) will hold its 38th Annual International Gaming Summit June 4 - 6 at The Ritz Carlton Half Moon Bay in California


NEWSWIRE / INTERACTIVE / MARKET DATA P77


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