Insight
FRANCE - JOA GROUP Lightning Link Lounge
Laurent Jourdain, Gaming Director Joa Group
The “Lightning Link” concept is a global benchmark for gaming, which is known, appreciated and acclaimed not only by French players, but by players worldwide.
Today the games of this Lightning Link concept are offered by virtually all of our establishments. They are among the preferred products of our gamers, who are our best advisers.
This attractive concept has been installed to satisfy our customers who are in search of novelty, sensations and convenience when they are playing, but also to recruit a new, more connected, customer base.
“The Joa Group has always relied on daring and innovation to achieve its main objective: to change the way people look at the world of casinos. This is reflected in particular by our introducing innovative products that are a first worldwide or in Europe. In recent years we have offered our customers numerous innovations that are making their debut or are unique in Europe.” Laurent Jourdain, Gaming Director, Joa Group
Aurélie Pichon, responsable commerciale Casino Joa La Seyne-sur-Mer, Laurent Jourdain, Directeur des Jeux groupe Joa, , Eric Van den Berg, VP, Sales & Business Development - EMEA, Christian Colus, Head of Sales Southern Europe Aristocrat, James Boje, Managing Director EMEA Aristocrat, Dylan Peyras, directeur du casino Joa La Seyne-sur-Mer, Marine Pastourely, assistante Marketing casino Joa La Seyne-sur-Mer
Te combined forces of Joa Group and Aristocrat came together on April 4, for the opening of Europe’s first Lightning Link Lounge at the La Seyne-sur-Mer (Var) casino in southern France. In total 24 Aristocrat machines, 20 in the lounge and four situated within the outdoor patio, are connected together and feed into a large progressive jackpot of at least €10,000, which is programmed to be won every three- four days - the first jackpot being struck for the first time the following Saturday
G3 spoke to Laurent Jourdain, Gaming Director of the Joa Group, about the reasons behind the Joa Group’s choice to establish the Lightning Link concept, the first of its kind in Europe, as part of its casino gaming offer to guests at its La Seyne-sur-Mer casino.
Why did Joa Group decide to install Europe’s first Lightning Link Lounge?
Laurent Jourdain: Te Joa Group has always relied on daring and innovation to achieve its main objective: to change the way people look at the world of casinos.
Tis is reflected in particular by our introducing innovative products that are a first worldwide or in Europe. In recent years we have offered our customers numerous innovations that are making their debut or are unique in Europe.
We are continuing this momentum with the concept of the Lightning Link Lounge. We are proud to be the first to offer this on the French market, and proud to have installed it at a European level. It has been in
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place in the Joa Casino in La Seyne-sur-Mer since April 4th. Te 24 connected slot machines in an exclusive setting offer a unique gaming experience with bonuses and an even higher jackpot frequency to provide greater enjoyment for our players.
The Lightning Link lounge concept has already been successfully installed in casinos in the United States and Australia, but it is a choice that might seem ambitious for smaller European casinos. What were the reasons behind this installation? Did the players ask for it? Who made the choice?
Te “Lightning Link” concept is a global benchmark for gaming, which is known, appreciated and acclaimed not only by French players, but by players worldwide…
Today, the games of this Lightning Link concept are offered by virtually all of our establishments. Tey are among the preferred products of our gamers, who are our best advisers. Tis attractive concept has been installed to satisfy our customers who are in search of
La Seyne-sur-Mer: Lightning Link Lounge is unique in Europe
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