Te operators who lead will be those who move beyond standalone tools to embed AI into their core operating
layer, building integrated, intelligent infrastructure where trading, risk management, and product development feed into one another in real time. Te winners will balance
high-speed automation with the entertainment value that remains at the heart of the sportsbook experience.
What are the key developments in the latest iteration of Neccton?
Te latest version of Neccton represents a generational leap in how we approach player protection and integrity. Te flagship development is the integration of a unique, generative AI-enhanced assistant. Tis moves the player protection technology beyond standard predictive modelling and pattern recognition, toward a system capable of deeper player analysis and immediate support triggers.
By leveraging real-time operator data, Neccton constantly iterates and improves, shifting the paradigm of player safety from reactive monitoring to a more sophisticated, proactive engagement layer that sets a new industry benchmark for responsible innovation and effective risk management.
Te new generative RG assistant is a notable use case. How does it work in practice, and what impact do you expect it to have?
In practice, the RG assistant analyses live operator data to identify subtle shifts in player behaviour that may indicate risk. When certain triggers are met, it provides nuanced, conversational support that feels more personalised and relevant to the player than traditional automated messaging. We expect this to have a significant impact on both player longevity and brand trust, as it transforms player protection into a proactive, intelligent interaction layer. By providing immediate assistance tailored to specific behaviours, we move decisively toward a safer ecosystem where technology enhances human expertise, ensuring that intervention is both timely and effective for those who need it most.
MARIA KOLLIA Chief Technology Officer OpenBet
With increasing focus on responsible gambling, how are you ensuring AI supports more proactive and effective player protection?
We ensure AI remains a force for good by treating compliance as a foundation of innovation. Our approach is rooted in a human-in-the- loop philosophy, where AI-driven insights augment, rather than replace, human expertise.
To maintain accountability, we have established a cross-functional AI Ethics Committee to ensure every output is auditable, explainable, and fully compliant with global regulations. By combining real-time pattern recognition with expert oversight, we turn player protection into a proactive strategy. Tis ensures that as we scale our automation, we never lose the transparency or nuanced judgment required to protect players responsibly and effectively.
Looking ahead, where do you see the most meaningful opportunities for AI in betting over the next 12–24 months?
AI-driven player protection and automated trading will continue to shift from differentiators to baseline expectations across the industry.
Te operators who lead will be those who move beyond standalone tools to embed AI into their core operating layer, building integrated, intelligent infrastructure where trading, risk management, and product development feed into one another in real time. Te winners will balance high-speed automation with the entertainment value that remains at the heart of the sportsbook experience.
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