Tat emphasis on tone is echoed by Donohue, who rejects the idea that lighter interventions are somehow less serious. In her view, seriousness of purpose and lightness of presentation are not contradictory.


“Lightness is not the same as triviality,” she says. “If something feels too serious, people often engage defensively or not at all. Te question is not whether it feels serious. Te question is whether it changes the emotional state of the person who uses it.”


Te Digital Wellness Center’s model is designed precisely around that outcome. Rather than measuring success solely through click- throughs or content completion, the system asks users to self-report their emotional state before and after the interaction. Tat process, Donohue argues, is not just a measurement tool but a mechanism of change.


“When a person names their emotional state, they engage the prefrontal cortex in a process called affect labelling,” she explains. “Tat has been shown to reduce amygdala activation and lower the intensity of the emotional experience. Te post-interaction check-in then creates a moment of conscious comparison: I felt frustrated, now I feel calmer. Tat comparison is the seed of behavioural awareness.”


According to Donohue, the long-term data behind the model is what distinguishes it from a momentary distraction. Across multiple deployments over six years in corporate, government, military and


If something feels too serious, people often engage


defensively or not at all. The question is not whether it feels serious. The question is whether it changes the


emotional state of the person who uses it.


regulated environments, the organisation has seen sustained engagement levels above 31 per cent, substantially higher than the 1 to 13 per cent engagement rates she says are typical of restriction-based tools in the European literature.


More importantly, she argues, the interventions appear to support ongoing behavioural change rather than one-off interaction. Over five years, 55 per cent of users who reported frustration or annoyance before an interaction reported an improved state afterwards, while roughly two-thirds of the original cohort remained engaged into year six.


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