figuring out what a market means, when the next map starts, or why a certain bet is relevant, meaning the experience has to be immediate.
Tis reflects why short-format esports content is becoming so powerful nowadays. For example, in BETBY’s award-winning proprietary esports feed, Betby Games, most matches last around 2 or 3 minutes, creating fast betting cycles and frequent settlements. From an operator perspective, this solves a very practical challenge: what happens between the big EWC matches, during off-hours, or when the live calendar slows down?
In those gaps, users are still online, but they need relevant content to stay engaged. Short-form solutions keep the sportsbook active without waiting for the next major fixture, benefiting both users and operators.
At the same time, speed only works when users understand what they are betting on, and that is where context becomes just as important as content volume.
CONTEXT MATTERS AS MUCH AS COVERAGE
Full coverage of the Esports World Cup across pre-match and live markets is essential, especially for the biggest titles such as Counter-Strike, League of Legends, Dota 2 and Valorant. But coverage alone does not create a strong esports product, far from it.
Esports bettors need context such as statistics, streams, widgets and simple product flows that help them understand what is happening in real time - all within the same platform. Tis is especially important because every title has its own logic. For instance, Counter-Strike is built around maps, economy and momentum. League of Legends has objectives, draft strength and scaling. Dota 2 has hero timings, Roshan control and late-game volatility. Valorant has agent composition, pistol rounds and map-specific tendencies.
A football bettor can understand a corner or a yellow card immediately no matter the league or match, while an esports bettor may need more support if they are moving from one title to another during a multi-game event. Tat support needs to come through AI-powered market presentation, in-depth statistics or integrated streams. Tis is also why BETBY was the first provider to introduce Betting Tips for a broad range of esports titles, using data-driven insights to give users more context before they place a bet.
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One of the biggest lessons from working closely with operators is that esports performance improves when the platform helps users feel confident instead of simply adding more markets. Once that confidence is there, operators can then focus on relevance, because esports may be global, but betting behaviour is always local.
LOCAL RELEVANCE IS KEY
Tis is visible in regions that have a strong connection to specific titles, such as Brazil, which has a deep Counter-Strike culture. For example, in Q3 2025, Brazilian creator Gaules was the number one Counter-Strike streamer by total watch time and the only CS creator to exceed 10 million hours watched, which shows how strongly one local creator can shape engagement around a global title.
Te same regional logic applies elsewhere: Southeast Asia is extremely strong for mobile esports, while Eastern Europe and CIS markets have long-standing Dota 2 communities.
Te rise of mobile esports also proves how regional habits can become global forces. Before last year’s Honor of Kings’ World Championship Grand Final, in China, tickets sold out in just 12 seconds, showing the level of demand that mobile-first esports can generate when the product matches the audience. In fact, these differences should influence what operators promote, how they schedule campaigns and which products they place in front of users.
Te same thinking applies to the reasoning behind Betby Games, which includes localised titles such as eKabaddi, eSumo, eVaquejada and eFootvolley. Tese work in specific countries or regions because they connect esports-style betting mechanics with cultural familiarity, making each game easier to understand when the user already recognises the sport, the pace or the visual language.
And customisation also plays a role here. Operators increasingly want control over in-game advertising, players, teams, margins and overall presentation, since it allows them to adapt the esports experience to their specific market instead of offering every audience the same product. Once again, BETBY offers exactly that, helping operators shape esports products around the habits, preferences and cultural references of their own players. Tat is ultimately the lesson operators should take from the upcoming Esports World Cup. Esports users can recognise when a product has been built with their world in mind, and just as quickly when it has not.
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