You emphasise omnichannel bingo. How real is that opportunity today, and what are the biggest operational barriers to linking retail and online?
Te opportunity is real, and it is closer than people sometimes think. Te technology is ready. Our platform supports unified games across retail, desktop, and mobile, and we can run land-based environments and online environments on the same network with shared liquidity. Te barriers are operational. Retail and online sit on different systems in most operators, with different player accounts, different reporting, sometimes different regulators. Bridging those properly takes work, which is part of why we built our own PAM. Tere is also a mindset gap. Retail teams and online teams inside operators often run as separate businesses, with their own KPIs and their own budgets. Making omnichannel work means aligning those teams as well as the systems. Te operators who get this right will have a real advantage, because the player wants to move fluidly between channels and is not interested in the operator’s internal silos.
How has developing your own PAM platform changed your ability to deliver a complete bingo ecosystem?
Te PAM came out of a real operator need, not a strategic pivot. We have always been platform-agnostic, integrating into the operator’s PAM, the platform provider’s systems, or aggregator infrastructure. Tat model still works for most of our partners. But as omnichannel deployments became more common, and as we started working with operators whose core business is bingo, we kept hitting a ceiling.
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Multi-product PAMs were not built around bingo’s specific requirements, particularly when you bring retail and online together. Building our own gave us a way to deliver a true end-to-end deployment when operators want it. Faster launches, cleaner omnichannel, unified player management designed around the bingo session rather than around a generic casino flow. It complements the platform-agnostic model, it does not replace it. Operators choose the configuration that fits their setup, and we can deliver either path with the same quality.
Latin America is often described as high-growth. Where are you actually seeing meaningful traction for bingo today?
Te traction is across several markets, and each looks different. Peru is one of our strongest cases through our partnership with Apuesta Total, where bingo has integrated into a live online portfolio. Colombia, with BetPlay, has delivered solid omnichannel results, including land-based integrations. Mexico has been particularly interesting because of Premiazo, an interactive TV game show format with Caliente that pushed bingo into a mainstream entertainment space. Argentina is now the focus. Te regulation is maturing, and the player base has a deep land-based bingo culture with very little online supply. Beyond those, Costa Rica and Ecuador are on the agenda for 2026, and Brazil remains the structural opportunity once the regulatory framework settles. What links all of them is the same pattern. Bingo has cultural roots in the market, operators want differentiation, and the audience is there waiting to be served properly.
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