whilst Apostala is also a major sponsor of local and national football clubs. It is the official sponsor of the Asociacion Para-


guayan de Futbol (APF) and the Paraguayan Na- tional Team (Albirroja) and the Paraguayan First Division Football. In the last five years, Apostala has paid the


equivalent of $15m in royalties; $10m in sponsorship deals; $7m in taxes, $15m in marketing and ad- vertising and $13m in social security payments for its employees. Te change in law means the tender this year


will allow for up to three operators the chance to launch in the market, stimulate fresh investment and innovation, and offer an alternative to the monopoly situation at present. In the past two companies have made a bid for


the lucrative sports betting licence - Play Tech and a consortium by B-Gaming and Gambling SA – but despite offering more appealing terms, were disqualified for not meeting some of the necessary requirements. Several requirements were specified, including


a concession fee, financial capacity, legal capacity, experience, and a guarantee offered. Conajzar faced criticism at the time for mis-


handling the sports betting franchise tender. Te process was announced publicly before govern- ment approval and became the subject of legal challenges. Consorcio B-Gaming later filed a civil lawsuit against Conajzar, claiming the tender process was corrupt and the regulator was accused of deliberately implementing a flawed competition framework, favouring Daruma Sam. But the appeal was rejected by Conajzar.


THE LOTTERY


Te National Lottery (Quiniela) is the main gamb- ling product regulated by Conajzar in terms of player volume and revenues, despite the rise in sports betting and online casinos. Currently, the lottery continues to be led by


Tecnologia en Desarollo de Paraguay (TDP), whose five-year contract to manage the lottery’s retail network, draw operations, and digital ticket dis- tribution, technically expired in December last year.


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