iGB L!VE 2026


STUART HUNTER Managing Director World Gaming


JODY FROST Brand Manager World Gaming


FROM RELOCATION TO CONSOLIDATION


One year after relocating from Amsterdam to London, iGB L!VE returns to ExCeL with a growing international audience, a sharpened focus on business outcomes and a series of new initiatives designed to reflect the changing priorities of the gaming industry. G3 spoke with World Gaming Managing Director Stuart Hunter and Brand Director Jody Frost about London's first full year as the show's home, the launch of new summits, evolving visitor expectations and why success is now measured by quality rather than scale.


When iGB L!VE announced its move from Amsterdam to London, the decision generated considerable debate. Twelve months later, Stuart Hunter believes the rationale behind the move has been fully validated. “We had a huge opportunity in front of us,” Hunter explained. “One of the biggest online gaming sectors in the world is based in the UK, and we felt strongly that it should have a dedicated home event. Rather than creating something entirely new to fill the space left by ICE moving to Barcelona, it made sense to migrate iGB L!VE into that position.”


Te relocation was also driven by London’s status as an international business hub and its long-established appeal to global gaming executives. “Last year delivered record-breaking numbers across almost every metric we track, from attendance and exhibition space through to customer satisfaction scores,” said Hunter. “But the important work started after the event. We spent the last year speaking extensively with customers about what worked, what they missed from Amsterdam and what they wanted to see evolve.”


76


Tose conversations have directly shaped this year’s event. “We pride ourselves on listening to customers and acting on what they tell us,” he added. “A lot of the new initiatives for 2026 have come directly from those discussions.”


For Frost, maintaining momentum after the initial move requires constant engagement with the market. “Te industry changes incredibly quickly,” he said. “Whether it’s taxation, regulation, technology or market dynamics, our responsibility is to stay close to those developments and make sure the event evolves alongside them. Te Africa Summit and M&A Summit are both examples of initiatives that have come directly from customer feedback.”


DEFINING THE MID-YEAR BUSINESS EVENT


With ICE and iGB Affiliate already established as major fixtures in the gaming calendar, iGB L!VE occupies a different position within World Gaming’s portfolio. Hunter sees the July timing as one of the event’s greatest strengths.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234  |  Page 235  |  Page 236  |  Page 237  |  Page 238  |  Page 239  |  Page 240  |  Page 241  |  Page 242  |  Page 243  |  Page 244  |  Page 245  |  Page 246  |  Page 247  |  Page 248  |  Page 249  |  Page 250  |  Page 251  |  Page 252  |  Page 253  |  Page 254