GENERAL INFORMATION
Albania is a small Balkan country in Southeast Europe, located on the Adriatic and Ionian Seas, with a small population and a relatively modest but growing economy compared with larger European markets. Gambling is regulated and licensed, but the market remains highly restricted: land-based activity is allowed under limited licensing models, while the online segment is currently limited to online sports betting. Tough even this vertical has not yet fully launched in practice: as of June 2026 no licensed online sports betting operators were published in the regulator’s register.
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2,377,128 people was the estimated population of Albania as of 2024.
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US$27,050,000,000 was the Gross Domestic Product (GDP) as of 2024.
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US$11,377 was the Gross Domestic Product per capita as of 2024.
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US$1,060 per month was the average salary in Q4 2025.
CORRUPTION PERCEPTION INDEX
In 2025, Albania had corruption perception score of 39, which ranked it 91st. Albania shares its position with India and Maldives.
INTERNET CONNECTIVITY
85.6 per cent of population used the Internet as of 2025. E-COMMERCE PAYMENTS
Cash remains the dominant payment method in Albania. Among digital payment methods, mobile payments account for approximately 35% of transactions, followed by prepaid cards (30%), credit cards (20%), bank transfers (10%), and e-wallets (5%).
SOCIAL MEDIA
Facebook overwhelmingly dominates Albania’s social media landscape, accounting for around 97% of usage. Instagram and X (Twitter) each represent approximately 1%, while other social media platforms collectively account for the remaining 1%.
MARKET SIZE
US$190,725,100 was the approximate Gross Gaming Revenue (GGR) in 2024.
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REGULATED VERTICALS u
Casinos
u Sports betting u Racing u Lottery
u Slot machines u B2B providers
LICENCES IN EACH VERTICAL Albania issues following types of licenses: u
u
under earlier Albanian gambling frameworks. However, following the reforms introduced through the 2018 amendments and the subsequent 2024 update to the Gambling Law, these activities are no longer available as licensing categories.
GOVERNMENT AUTHORITIES
Autoriteti i Mbikëqyrjes së Lojërave të Fatit (AMLF)
Land based casinos (three types: regular casino, resort casino and casino in 5-stars hotel)
Online sports betting (limited to 10 licenses, though none were issued as of the date of this report)
u Lottery (limited to 1 license) u B2B authorisation
Land-based sports betting, online casino games and standalone slot machine halls were previously regulated and licensed
NO. OF LICENCES ISSUED u
u Online sports betting – no licenses
Casinos: 1 regular casino, 9 casinos in 5- stars hotels, resort casino no information
u Lottery: no information COST AND TERM OF LICENCES
Online sports betting: u
Cost of the license is defined by the
ALBANIA market report
first contact for expansion 4H Agency
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