Te Emerald Gamble Ireland
Market Report
From lifting Dublin Airport’s passenger cap to introducing a sweeping new gambling framework under GRAI, Ireland is entering a period of rapid economic, tourism and regulatory transformation with implications across betting, gaming and hospitality.
Ireland’s tourism market is being upgraded with a big project to boost visitor numbers and revenues. In 2025, there were 6.16 million overseas tourists, a slight drop from the 6.6 million who visited in 2024. Te biggest number of visitors came from Great Britain, the US, Germany, and France. With strong links between the US and Ireland, visitors from this region are Ireland’s most valuable, with 1.4 million visitors from North America in 2024 and €2.2bn in revenue, which was 36 per cent of the total overseas revenue. It is reported that Irish holidaymakers spend
more overseas than the amount generated by overseas visitors to Ireland, and it was estimated that Irish residents took 13.7 million outbound overnight trips. With this in mind, there has been an increased
focus on encouraging and promoting Home Holi- days and 2024 was a bumper year and domestic tourism saw 17.7 million trips registered with holi- daymakers. Last year, this dropped to around 15.44 million domestic trips and a total of €3.62bn in expenditure. Te Irish Tourism Industry Confederation is predicting a growth of five to seven per cent in
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tourism revenue in 2026, although this is dependent on pro-tourism policies from the government, including investment and capacity blockages and lifting the cap on Dublin airport. Te tourism industry sector was moved at the beginning of last year and now sits within the Department of Enterprise, Trade, and Employment. A new tourism policy was introduced by Minister Peter Burke at the end of last year and this aims to increase total tourism value from €9.6bn (2024) to €14.8bn by 2031. Tis means increasing overseas revenue from €6bn to €9bn and domestic tourism revenues from €3.6bn to €5.8bn. Tourism employment is also expected to grow
from around 228,000 at the moment (supporting one in ten jobs across the country) to 250,000. Te National Tourism Policy Strategy has 71
policy recommendations to boost strategic source markets and value-adding visitors and also develop the regional spread of tourism. Aside from tourists, the Ryder Cup will return
to Ireland in 2027, whilst the UK and Ireland will co-host the UEFA Euro 2028 tournament and will also co-host the ICC Men’s T20 Cricket World Cup in 2030.
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