High profile scandals related to gambling in Brazil and Argentina have done little to enhance the
reputation of influencers overall. However consumer trust in influencers is waning globally. In the US in particular there have been a high number of press reports highlighting instances where influencers have failed to disclose their association with a brand.
NEW RULES COULD SIGNAL THE END Lawmakers have been taken off guard by how often and just how brazenly influencers have flouted rules. Once charged they often take to social media to defend their own actions. However, the issue could soon become clearer cut with lawmakers putting in place stricter rules over influencers.
In November the Argentine government approved Resolution (SIyC) 446/2025, a new regime that establishes mandatory warnings, controls over influencers, and penalties for non-compliance. One of the most innovative aspects of the regime is the creation of an official channel for reporting individuals or influencers who promote gambling platforms without complying with legal warnings.
According to the resolution, the measure aims to curb the proliferation of covert advertising content that, through public figures or content creators, induces participation in betting without warning about its risks.
Meanwhile in Brazil in May 2025 the Sports Commission in the senate approved a project that prohibits the display of betting site brands in stadiums, uniforms, and any communication related to sporting events. It also bans advertising campaigns featuring
Te public flaunting of wealth aimed at luring in younger lower income players is particularly disturbing. In the past this has
paid dividends to unscrupulous influencers. However as we are seeing the net is closing in on those influencers still breaking the rules. We are likely to see more cases emerge as investigators
continue to unravel the complex hidden schemes behind the very public façades.
digital influencers and public figures with significant appeal to young audiences.
WANING TRUST Inevitably high profile scandals related to gambling in Brazil and Argentina have done little to enhance the reputation of influencers overall. However consumer trust in influencers is waning globally. In the US in particular there have been a high number of press reports highlighting instances where influencers have failed to disclose their association with a brand.
In addition there has been a focus on alleged misleading and deceptive influencer marketing practices, with plaintiffs arguing that they paid a premium for what they believed were genuine endorsements from social media influencers. Damages in class action lawsuits sought in these cases range from tens to hundreds of millions of dollars.
Influencers and betting touches on the issue of integrity of both influencer culture and the betting industry itself while placing the issues of safeguarding more vulnerable players in stark relief. Te opening up of the online gambling markets in Argentina and Brazil has shown just how dangerous influencer culture can be.
83
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102
