GENERAL INFORMATION
Sweden is a Nordic country located on the Scandinavian Peninsula in Northern Europe, bordering Norway and Finland. Swedish gambling legislation allows private operators to offer all major gambling verticals.
At the same time, the land-based casino segment is being phased out. Te state casino license expires on January 1, 2026, and the state operator AB Svenska Spel has already closed all Casino Cosmopol venues. As a result, no land-based casinos are currently operating in Sweden.
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10,569,709 was the estimated population of Sweden as of 2024.
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US$ 03,720,000,000 was the Gross Domestic Product (GDP) as of 2024.
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US$57,117 was the Gross Domestic Product per capita as of 2024.
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US$3,900 per month was the average salary in 2024.
CORRUPTION PERCEPTION INDEX
In 2024, Sweden had corruption perception score of 80, which ranked it 8th. Sweden stands before Netherlands (78/9) and after Switzerland (81/5).
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INTERNET CONNECTIVITY
98.3 per cent of population used the Internet as of 2025. E-COMMERCE PAYMENTS
As of 2024, payment methods in Sweden were distributed as follows: bank transfers such as Swish and Trustly accounted for 31 per cent, cards for 27 per cent, alternative solutions including buy-now-pay-later services like Afterpay and Clearpay for 23 per cent, e-wallets for 18 per cent, and cash for 1 per cent.
SOCIAL MEDIA
In 2025, social media usage in Sweden was dominated by Facebook with a 72.48 per cent share, followed by Instagram at 11.4 per cent and X (formerly Twitter) at 9.18 per cent. Pinterest accounted for 3.33 per cent, YouTube for 2.09 per cent, while other platforms such as Reddit and LinkedIn collectively represented 1.52 per cent.
MARKET SIZE
US$3,013,070,0000 was the approximate Gross Gaming Revenue (GGR) in 2025.
REGULATED VERTICALS u
Online gambling.
u Sports betting. u Slot machines. u Card games. u Lotteries.
LICENCES IN EACH VERTICAL u
Online casino license. u u
Online & land-based sports betting license.
Land-based slot machines license (only non-cash (prize-based) slot machines). u Land-based card games license.
u Land-based lotteries (state monopoly).
TAXES AND FEES 22 per cent GGR GOVERNMENT AUTHORITIES
Swedish Gambling Authority (Spelinspektionen)
NO. OF LICENCES ISSUED u
u Online casino licenses – 247.
Online & land-based sports betting licenses – 40.
u Land-based slot machines licenses – 3. u Land-based card games licenses – 2.
COST AND TERM OF LICENCES
Online gambling license: u
Term is up to five years.
SWEDEN market report
first contact for expansion 4H Agency
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