JAMES KILSBY Chief Analyst & Vice President, Vixio
attracting a different player demographic? Because in some of these apps, you can like look at your shares or your stocks and then bet on these prediction markets as well.
James Kilsby: Potentially. Tere appears to be an addressable market of younger people with an interest in crypto conducting retail type trading on stocks.
Robinhood is a platform that is also now offering sports prediction markets and they're very different in the way that people might invest in stocks through a traditional stock broker. It begs the question: is this different from DraftKings and FanDuel’s core sports betting audience? Is there an untapped audience of sports bettors within that community that aren’t otherwise using regular sports betting platforms? I guess we’ll see.
Te only thing to add is that we've spoken exclusively about this issue in the US. And while it's absolutely a front burner issue across the country, I do believe that this conversation is becoming, and will become, more prominent globally.
Robinhood is a platform that is also now offering sports prediction markets and they're very different in the way that people might invest in stocks through a traditional stock broker. It begs the question: is this different from DraftKings and FanDuel’s core sports betting audience? Is there an untapped audience of sports bettors within that community that aren’t otherwise using regular sports betting platforms? I guess we’ll see.
Polymarket is operating globally. Kalshi has recently moved to operate internationally as well. And I think that it’s fair to say that Polymarket has already clearly ruffled the feathers of industry groups and of gambling regulators in other markets.
To date, they have been blocked in France and Colombia and Taiwan, Poland and a couple of other places. Australia is a good example of that. So the policy question of what to do about prediction markets and how to stop them when they gain a lot of media coverage around trading on political elections and political events is something that we are very much starting to see outside the US as well.
I think that’s going to be a core question in 2026. Not just how does this unique and fascinating situation evolve in the US, but also how much legal and policy attention do prediction markets garner internationally as well.
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