the questions operators ask,” he observes. “It’s how they present their situation.”
Too often, Ivan suggests, supplier conversations are dominated by sales talk rather than listening. “If you’re talking 80 per cent of the time, you’re not doing a good job,” he remarks. Te gap between providers and operators is frequently one of understanding, compounded by inconsistent terminology across the industry. “We might call a feature one thing, someone else calls it something different, and suddenly there’s a mismatch.”
Ivan argues that clarity works both ways. When operators clearly
philosophy, this time focused on front-end capability and UX. Ivan describes sportsbook front-ends as uniquely complex, requiring deep knowledge of both user experience and sportsbook mechanics. “Tat combination is rare,” he explains, which is why Goma stood out.
While templates can satisfy the majority of operator needs, Ivan is clear about where real value lies. “Tat last 10 per cent is often the most important.” Goma gives EveryMatrix the ability to move beyond cookie-cutter solutions and design bespoke front ends tailored to specific operator strategies. “It gives us a blank canvas,” he adds, “rather than forcing us to work within fixed boundaries.”
We’ve never had more proof than we do today. After
years of sustained delivery, the results now speak louder than any product pitch ever could. I fully understand how demanding that is on operators. Tat’s why references matter. Potential partners always talk to others you’re already working with. You need people to vouch for you.
outline the problems they’re trying to solve, their timelines, and their expectations, it becomes far easier to determine whether a partnership makes sense. “Tat level of transparency allows us to say, yes, we can do this - or no, we can’t,” he says. “It saves time for everyone.”
Tat same two-way dialogue has been critical in shaping EveryMatrix’s approach to innovation, particularly in AI-driven products like Bonus Guardian. Ivan is keen to stress these tools weren’t conceived in isolation. “Tis wasn’t something we dreamed up internally,” he emphasises. “It came directly from conversations with operators about the challenges they’re facing.”
By taking the time to understand those pain points, EveryMatrix has been able to develop technology that addresses real commercial issues rather than abstract technical ones. “Without that constant feedback loop,” Ivan notes, “products like this simply wouldn’t exist.”
Te company’s recent acquisition of Goma Gaming reflects a similar
IVAN ROZIĆ Global Commercial Director EveryMatrix
Looking ahead to 2026, Ivan’s focus is firmly on delivery. After what he describes as a a record 2025 in new business terms, the priority now is executing on those commitments. “You build things step by step,” he reflects. “If you skip any steps, you lose momentum - and it’s very hard to get that back.”
He describes the current tension between commercial ambition and delivery capacity as a healthy one. “Tat’s the sweet spot,” Ivan notes. With multiple long-term projects already underway and new agreements close to being announced, the timelines being discussed are stretching further into the future than ever before. In some cases we’re talking as far ahead as 2029.
For Ivan, that shift speaks volumes. Operators thinking in years rather than quarters signals seriousness and confidence. “Tat’s the biggest change,” he concludes. “We’re no longer talking about quick wins. We’re talking about long-term partnerships built on proof, not promises.”
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