Pulse
Affiliates WINLANDIA
such as SEO and PPC is one part of it. Another is streamers. Addressing your question directly, yes, brands need affiliates for their branding.
Can affiliate marketing truly rival the influential realms of brand recognition and word of mouth?
When you analyse the orchestration of traffic and compare lifetime value between an average organic customer with an affiliated player, affiliated customers stand out. Teir LTV is on average much, much higher. As performance marketers in our core, we love working with affiliates.
What constitutes a successful affiliate strategy? Are there any key components that a brand must implement to make the most of their affiliate network?
Affiliate programmes have marketing tools, but they're just tools. Someone needs to use them. Te affiliate programme is the sales and data organisation. We need to pin down what the actual offer is. What are we offering here? We aren't in the business to offer casino bonuses or campaigns. We're here for building long term profitable relationships.
For us, it's about understanding what are the company's USPs, where do we stand out, where are we strong? How do we identify which partners we want to have, where do we see that we can succeed the best? We are looking to match our USPs with the correct traffic and partners so that we can convert their traffic and have profitable relations.
You cannot sell on price because anyone with a budget can sell deals. You need to combine what you have - everything from dedicated affiliate management to strong VIP management or whatever it might be - and that's the long-term package.
You need to combine what you have - everything from dedicated affiliate management to strong VIP management or whatever it might be - and that's the long-term package. The other key is having a data driven approach. This has become more important, understanding the full scope of marketing, the acquisition funnel, touchpoints, how you orchestra partners. Because in the end, having as many customers as possible is nice, but the bottom line is the valuable and right customers for us.
Te other key is having a data driven approach. Tis has become more important, understanding the full scope of marketing, the acquisition funnel, touchpoints, how you orchestra partners. Because in the end, having as many customers as possible is nice, but the bottom line is the valuable and right customers for us.
What can we expect to see from Winlandia for the rest of the year?
We're in a phase where we are expanding and launching into new markets. In the last quarter of 2023 we launched in Denmark, as well as our personalisation functionality and platform.
We've just soft launched in LatAm and Brazil and the next launches we have on our roadmap are New Zealand and Canada.
WIRE / PULSE / INSIGHT / REPORTS P95
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