Salsa Technology: Brazil has a


beautiful betting environment


Earlier this year, the State Lottery Operator of Paraná officially launched NossaBet in


partnership with Salsa Technology, positioning NossaBet among the first five operators to receive certification from Lottopar. André Filipe


Neves, Salsa Technology's COO, emphasises the importance of localised technology in capitalising on the Brazilian opportunity.


Could you tell us more about the launch of NossaBet in Paraná. What was Salsa Technology’s role and the significance of utilising localised technology?


It's been an amazing experience. To become one of the first companies present in the regulated market is quite an achievement. It was three years ago when we started shaping success strategies to implement in Brazil and LatAm and this launch is where we finally started to see the fruits of our labours.


We were lean in adopting our technology to the regulated needs of Brazil to offer our customers a good experience with autonomy to manage their operations. Being live with an amazing product is an amazing experience for us.


Our goal here is to provide better technology to our customers. We have significant experience in regulated markets which gives an assurance to operators of the additional quality we can bring to our customers.


What have been the early learnings and challenges of the Brazilian market?


Te first challenge is the incognito. We see the licensing of sportsbooks at state level and the ongoing process at federal level giving directions for laboratory certification in opening doors for the casino content.


Te challenge has been in aligning operational expectations with waiting for and anticipating legislation. We need to be very agile on the way


P76 WIRE / PULSE / INSIGHT / REPORTS


we enter the markets and adapt the technology. Each case is different.


What are your thoughts on the latest legislation and the issues surrounding the granting of local vs. national licences?


André Filipe Neves COO Salsa Technology


So, to create more jobs and greater taxes for the states,


which then opens doors to local companies and Brazilian


companies which, on the federal


level - and this is where we need to understand where one stops and the other starts - it's going to be a little more limited for local companies to take part. It


has good things, of course, but it closes the door a little bit and the markets to the big industry players.


We like the dual legislation on federal and state licences. Our understanding at Salsa is that the legislation is designed to deliver value and richness to the country.


So, to create more jobs and greater taxes for the states, which then opens doors to local companies and Brazilian companies which, on the federal level - and this is where we need to understand where one stops and the other starts - it's going to be a little more limited for local companies to take part. It has good things, of course, but it closes the door a little bit and the markets to the big industry players.


For Salsa, local licences combined with the federal is an excellent approach. As usual, these things go step by step. We need to wait, see the touchpoints for each of the licences and understand what's going to be more beneficial for Brazil and local companies.


To what extent is localisation possible in such a vast and nuanced market?


I would say the first step is to understand the market, right? Brazil already has experience on the physical market with lotteries. I think that's the beginning for any company who wants to approach the Brazilian market, to understand


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