Pulse
Advertising Online EPOM
interscroller is a great alternative to old-school interstitials. Tis digital ad format presents an expandable banner that takes over the screen (85 per cent of it) along with user scrolling.
An interscroller is more engaging than regular banners and adapts its size to the user’s device. Tis makes it perfect for eliminating one of the betting ads' biggest problems – banner blindness.
Ad Format # 3. Auto Refresh Custom Code
Auto refresh custom code is not an ad format in its traditional meaning, but we decided to advise you on something less obvious.
Tis ad template adds a custom code with a sequence of images and sets a time after which they will change another. If you’re an ad network aggregator working with dozens of publishers, you know each website implies a different session duration.
Auto refresh custom code is an ad format for those publishers with longer website sessions like football match hosts and sports competition streaming channels.
Ad Format # 4. Corner Pop Up
A corner popup is a simple but effective digital ad format. It’s an ad that slides out of the corner to cover part of the page. Corner pop ups are a bit more user-friendly among similar ad formats, such as catfishes and pushdowns.
Tey pay more and don’t cause spammy ad frustration, so both your publishers and advertisers will be happy.
Ad format # 5. Desktop Native Ad
Last but not least is the native desktop ad. Te benefits of native advertising are becoming more apparent every year, and they are especially relevant for the betting sphere.
Tis digital ad format drives more quality leads, is great for contextual targeting, and ensures a better user experience. Publishers don’t have that much native inventory, sure, but it’s worth every penny.
Overall, these digital ad formats are your best choices in the new emerging markets of the betting industry. Don’t forget, however, that the ad formats work only if you have high-quality ad tech solutions to buy/sell them. Settle for the best!
NEWSWIRE / INTERACTIVE / MARKET DATA P73
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