nine months ago, and we’ve had extreme success to date - but as I tell everyone - this is only the beginning. I am so proud of the work and I’m here to see it through and want to contribute to our growth into the No.1 product and content team within the iGaming industry. I want to continue working with passionate individuals, pushing and driving innovation in the market, while appreciating the work we are creating together. So, whether that’s Head of Studio and Content, or Head of Product, or CEO ofAnaxi, etc., as long as those characteristics of what I’m doing day-in and day-out are fulfilled, that’s what my career trajectory will be.
to both trust yourself and understand that you can’t do it alone. If you don’t trust yourself or you try to take things on your own shoulders, both result in less success for yourself and for the business. When you can learn from and lean on people and find allies and leaders in the business that believe in you, that’s an enabler to success. It’s also realising that life is a balance of skill and luck. If you focus on what you can control and focus your energy there - that’s where it’s best spent. If you try to control it all, which I tried to do early in my career, you can’t. Tat’s been the biggest learning.
You have two ears and one
mouth for a reason. We learn more and achieve more
together by listening to each
other. Listening to each other ultimately helps us be more
collaborative, like the collective brilliance we have here at Aristocrat. We are better
together. In fact, I have ‘Always
Listen’ up in my office. It sounds cliche, but it’s these types of
soft skill pieces of advice that have rung truer in my career
growth than anything hard and factual.
Do you ever see yourself working outside of the casino sector – or is the casino industry in your blood?
I know my career path will remain in gaming, it's in my blood. I was born around gaming. I also enjoy it myself - I enjoy playing the products as I’m driven to understand “why.” Every time I sit down and play a game the goal is to understand it. Why is it successful - why did they go about doing things in this fashion or that way? How is it working under the hood? I need to understand it. Te fact that the gaming industry is always changing is a key characteristic of what I need. If it’s challenging and changing then you’re always learning and growing, and because the industry is always evolving - so am I. Which is why I always see myself as continuing to be part of the gaming industry.
What’s been the most valuable thing you’ve learned yourself from your career progression in gaming. And what’s the best advice you’ve been given?
As a self-proclaimed high achiever and perfectionist, the thing that I have learned the most - which isn’t at all specific to gaming - is
In terms of advice, something an operations manager once told me still resonates, which is that you have two ears and one mouth for a reason. We learn more and achieve more together by listening to each other. Listening to each other ultimately helps us be more collaborative, like the collective brilliance we have here at Aristocrat. We are better together. In fact, I have ‘Always Listen’ up in my office. It sounds cliche, but it’s these types of soft skill pieces of advice that have rung truer in my career growth than anything hard and factual.
How different is it working on the iGaming side of the industry, as opposed to land- based? And also, what’s the same?
It is the same and different. At the end of the day, whether you’re playing product online or in a retail or social space, we are providing entertaining experiences at Aristocrat as we continue to drive towards the “one player, one experience” - that’s the goal regardless of channel or location. Where the differences are obvious are in the design and configurations needed within games. Regional, regulatory, and jurisdictional changes must be considered, but for me, what I’ve learned about what impacts our products is that commercialisation opportunities and product positioning heavily influences the design decision we make when creating product.
When you walk the casino floors in Las Vegas, you see multiple banks of EGMs creating an experience for everyone playing those products. Te visual drama isn’t something you’re exposed to online, which is one of the biggest changes when I think about online design.
When you consider the land-based space it’s how do you visualise the product on the casino floor? We have these giant machines that create a visual expectation for the playing experience, whereas you must pack all of that into a single tile in an online lobby. You must get across both the product they’re going to experience and the entertainment they’ll enjoy over both time and repeat play. It’s very different, and is just one example.
Finally Kim, what happened to your grandmother’s slot machine?
It’s a very old three-reel single line slot machine. I wish my grandmother was still around to explain where she got it - that’s a mystery, but I have it now - I inherited it.
WIRE / PULSE / INSIGHT / REPORTS P55
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