Pulse
Advertising Online EPOM
Ad Network Guide: Best-Performing Ad
Formats in Emerging Markets
Sergiy Schelkov, Sales Executive at Epom, describes how picking the most suitable online ad format can help create
impactful results in emerging markets. In this easy to digest Ad Network Guide, Sergiy outlines the benefits of each ad format and explains how to avoid ‘banner blindness.’
Despite the complicated geopolitical landscape worldwide, the number of emerging online markets keeps growing. Tis goes for betting and online sportsbook gambling as well.
What we’re trying to say is that the monopolisation of the vertical by big players is not a sentence to your traffic activities. Tere is still plenty of room to make the ads you sell noticed; the key is to pay attention to the emerging markets and add one special ingredient – best-performing ad formats.
Te popularity of video and mobile ad formats is no secret to any ad network. But in this article, we’ll stay away from the obvious. Let’s concentrate on the ad formats best suited for the betting vertical, analyse the markets to concentrate on, and decide how to combine this knowledge.
WHAT ARE THE EMERGING MARKETS IN BETTING?
Before jumping to digital ad formats, let’s take a quick look at the market today.
Te top five positions have remained mostly unchanged since 2018. We have the UK, Italy, Australia, and two US states whose betting activities skyrocketed after being legalised; we mean, of course, New Jersey and Pennsylvania.
While you still can hop into the train of the latter (since Pennsylvania betting was only legalised in late 2019), we wouldn’t call any other position an ‘emerging market.’ On the contrary, the competition is high enough.
Tat’s why you should pay attention to the other fast risers on the betting horizon. Primarily, target your best ad formats toward the gambling audience of Ontario and the Netherlands. Both markets became legal in 2021, and both continue to grow astonishingly.
P72 WIRE / PULSE / INSIGHT / REPORTS
location where you put ads. An ad format is the type of ad you put there. Te more suitable the ad format is on the page – the more likely that the user clicks on it. If the user clicks on it, everyone’s happy: the publisher’s inventory is sold, the advertiser has a lead, and the ad network has successfully profited from traffic operations.
Sergiy Schelkov Sales Executive Epom
Sergiy Shchelkov is a sales executive at Epom with over 10 years of ad tech experience. His expertise helps to launch successful advertising campaigns for iGaming providers.
THE IMPORTANCE OF AD PLACEMENTS
If you’ve come so far as to create your own ad network, there’s no point in explaining the importance of ad placements. After all, the traffic reselling business operates by the same laws as any other – the higher the demand, the better the prices.
For the uninitiated users, an ad placement is a
All you have to do as an ad network/advertiser is upload MRAID-compatible creative as a ZIP archive for it to work as intended, and you get a brilliant ad format for betting apps and gambling games.
Ad Format # 2. Interscroller Some might be surprised to see it here, but the
Despite the complicated geopolitical landscape worldwide, the number of emerging online markets keeps growing. This goes for betting and online sportsbook gambling as well. What we’re trying to say is that the monopolisation of the vertical by big players is not a sentence to your traffic activities.
There is still plenty of room to make the ads you sell noticed; the key is to pay attention to the emerging markets and add one special ingredient – best-performing ad formats.
Now that’s that dealt with, let’s move on to the best performing digital ad formats for ad serving.
Ad Format # 1. In-App Playable Interstitial
Te in-app playable interstitial is one of the best mobile ad formats, specifically for monetising in-app inventory. Te user triggers this one in exchange for in-game rewards; as a result, this digital ad format is non-intrusive and highly interactive.
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