INSIGHT QUIXANT
Omnichannel
excellence Quixant
Transitioning from online to land-based gaming with Quixant In the dynamic landscape of the gaming
industry, evolution is key. While the online gaming market continues to thrive, the
allure of the tactile experience of playing on physical machines has proved it simply
cannot be replaced. And whilst the two could seem to have a conflict of interests and compete to gain customer share, a recent
EKG study shows that online gaming has in fact had a positive impact on land-based gross gaming revenues.
Land-based gaming - traditionally associated with brick-and-mortar casinos, and the street or route market – has despite fears, seen a huge resurgence post pandemic. Players have been drawn back to the excitement of being in a bustling casino or alternative gaming environment, and the thrill of physically interacting with games. From slot machines to arcade cabinets, land-based gaming offers sensory immersion and the ultimate player experience, complimenting online game providers’ portfolios.
In recent years Quixant have witnessed a significant shift in focus among game developers, who are looking to move their online games to the land-based environment, replicating the success of their online games and generating new revenue streams. And whilst players are looking for consistency in the games they play, whether that is online or in a casino, this transition is not just about moving from pixels on a phone or computer to physical machines; it is about navigating challenges and embracing a new realm of opportunities.
For game developers who have predominantly or exclusively focused on online games,
P40 WIRE / PULSE / INSIGHT / REPORTS
compatibility, regulatory compliance, and player preferences need to be considered when adapting titles for land-based gaming. With so many intricacies to navigate, this necessitates close collaboration with technology partners who understand the particulars of the gaming industry and can provide tailored solutions and expert support to meet these requirements.
Annalisa Bloss VP Marketing and Communications Quixant
transitioning to land-based gaming and an omnichannel approach can reap significant benefit, yet requires a shift in mindset, development strategies, and importantly technology infrastructure to ensure success. Unlike online games, where updates and new releases can be deployed fast and seamlessly, certification and approvals processes are complex and lengthy, and land-based games demand a robust and reliable platform that can withstand the rigors of constant use in the field.
Furthermore, factors such as hardware
Tis is where Quixant steps in as a trusted ally for game developers venturing into the realm of land-based gaming, supporting those looking to deliver enhanced omnichannel experiences. With years of experience and a deep understanding of the gaming industry, Quixant offer a comprehensive suite of hardware and software solutions, and turnkey cabinets and kiosks which are designed specifically for retail gaming.
How Quixant supports the transition from online to land-based gaming:
1. Cutting-edge hardware: Quixant provides a range of specialist hardware platforms which are engineered to deliver high performance, reliability, and scalability. Tey are meticulously designed to meet the demanding
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