Pulse
ICE LONDON DIGITAIN
Digitain Group: a showcase of success
Having one reasonably sized booth at a major exhibition such as ICE is enough for a stress
headache. At this ICE London 2024, Digitain's group of companies boasted five. In charge of
ensuring branding and messaging was on point was Aregnaz Hakobyan, Chief Marketing Officer, who shares her reflections and insight with G3.
DIGITAIN
Te motto of Digitain is ‘Your Success.’ Behind that lie the most crucial factors driving our company towards success and, consequently, spreading this drive to our current and future partners. Terefore, I can wholeheartedly mention that Digitain is the company for ‘Your Success.’ We do not stop being inspired, and this affects not only our external appearance as a leading brand in the iGaming industry but also on a larger scale.
We continuously upgrade and strive to reach excellence in our products. At ICE London, we presented our Sportsbook, our iGaming Platforms Centrivo Dynamics and Centrivo Universal, our Payment Gateway Paydrom, as well as our adventurous Virtual Sports. Digitain's main focus is being partner-centric, driven to stay ahead of innovations.
Sometimes, data dictates what the next chapter is. We are very serious about working on data management, and this is what drives revenue increase by taking corresponding data-driven steps, not only for our partners but also for our company.
2023 was a phenomenal year of growth since Digitain's geography started expanding in Europe, LatAm, Asia, and other marketplaces. Comprehensive marketing campaigns helped in brand awareness. Luis Figo’s involvement was a valuable asset in increasing brand awareness of our company. Tis year, we have Michel Salgado, another Galacticos star at ICE London 2024, along with Figo, who visited both our stands and our private party held at Koko.
P84 WIRE / PULSE / INSIGHT / REPORTS
Aregnaz Hakobyan CMO Digitain
IMAGINELIVE
ImagineLive is a relatively new brand; we launched it at ICE 2023. Te name of the brand itself is unique, and it has a full story behind it. At ImagineLive, we know that imagination is one of the greatest tools and abilities that human beings have. It is limitless and knows no borders, so imagine now what kind of unique games we are creating. Te highlight for 2024 is the new game, Robin the Fair. Te name itself speaks volumes; it is a unique card game that only ImagineLive has, where the payout depends on your player’s choice.
Te studio is so captivating that you feel like you are taking part in Robin Hood’s adventures. Te game is unique also since there are seven rows, and in each row, we have two columns, so the players can select or guess a higher card from each row. It is also full of unique multipliers that engage players to move forward throughout the game, reach higher rows, and enjoy the adventurous game similarly to the game character Robin Hood.
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