Member Section
Competition ...any other business A roundup of news from Chamber members
Firm drives a dance record
Bouden Coach Travel has helped 3,000 people break a world record. The firm, based in Orton
Way in Birmingham, provided transport for Tesco Dance Beats participants to travel to Wembley Stadium, where the they broke the Guinness world record attempt for the longest dance marathon relay. Aston Merrygold of JLS and Kimberly Wyatt of The Pussycat Dolls led the record- breaking dance marathon, which went on for 30 hours. Bouden Coach Travel
provided transport to Wembley from 20 different pick-up points including Exeter, Nottingham, Birmingham, Manchester, Cardiff, Welwyn Garden City and more. Sophie Baugh, transport manager at Bouden Coach Travel, said: “Being involved with a world record attempt is quite simply amazing.”
E-com agency helps fashion brands step out in 3D shoes
Birmingham based e-commerce agency Eastside Co has joined forces with fashion brands Dr Martens and Lazy Oaf with the launch of augmented reality (AR) shoes. The feature, available to view on mobile devices,
allows fashionistas to view a full-scale, 3D version of the brand’s latest collection that includes four new pairs of shoes, which are adorned with bubble-gum pink and heart accents. The range marks the third collaboration between the two fashion giants.
‘Lazy Oaf and Dr Martens are at the forefront of fashion’ When customers select an AR view on the Lazy Oaf
website, a 3D version of the shoes will appear – to scale – in the user’s home. Customers can zoom to see all the details of each pair ahead of purchase. Eastside Co created the software to give shoppers
the chance to get up-close access and a 360 degree view of the product. The AR features are available on Apple devices
running iOS 12. Eastside Co, established in 2013, works with
businesses around the world to design and develop bespoke e-commerce sites and apps on the most
Virtual shoes: The Doc Marten Lazy Oaf Eastside AR shoes
scalable platforms – Shopify and Shopify Plus. Founder Jason Stokes said: “Lazy Oaf and Dr
Martens are at the forefront of fashion and look at ways to innovate and improve how their technology-savvy customers shop with them. “Utilising AR is a practical way for fashion lovers to get up-close with products.”
Airline comes to the rescue of fellow flyer
Turkish Cargo – part of Turkish Airlines – has carried out a life-saving transportation mission to rescue an endangered griffon vulture. The one-and-a-half year-old rare griffon vulture named Dobrila, became exhausted while flying from Uvac canyon of Serbia towards the east on its
seasonal migration route, landing in Şanlıurfa, Turkey. After been found by farmers in Şanlıurfa, it was taken to a nearby wildlife
rescue and centre. The bird underwent checks and reached its proper and healthy weight
Keith (left) spreads the word at the UK Games Expo Board of the usual games
A Birmingham man is looking to take a fast-growing brand of board games to a global audience by the time the Commonwealth Games comes to the city in 2022. Keith Mallett is the creative
director for ATB Games and KEDO Games, which produce a range of sports and strategy games. Among ATB brand’s biggest
successes are Socceristic – described as the most authentic
90 CHAMBERLINK September 2019
representation of football in board game form. With the Commonwealth Games
arriving in Birmingham in three years’ time, his ambition is to create a commemorative game set to mark the sporting showpiece. Keith said: “The company has
great potential and is currently seeking investment. The games are no longer just ideas but have been tried and tested.”
before being released to continue flying on its migration route – it was then discovered that it was unable to continue. The Republic of Turkey Ministry of Agriculture and Forestry made
contact with the Serbian authorities using the tag and tracking number, available in Dobrila’s foot. Following the discussions between the officials of the two countries, it was decided to send the bird to the Biological Research Institute (Siniša
Stanković) in Belgrade. Having been carried to Serbia from Şanlıurfa via
Istanbul under the sponsorship of Turkish Cargo, the griffon vulture was handed over to Serbian officials during a ceremony attended by Tanju Bilgic, the Ambassador of the Republic of Turkey in Serbia, and Goran Trivan, the Minister of Environmental Protection of Serbia.
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