Business News
Chamber president Saqib Bhatti and patron Douglas Wright have both received honorary doctorates. Mr Bhatti, a chartered
60-30-10
By John Holder, Business Growth Specialist Profit-Growth Unlimited
The coordinates for buried treasure? No, it’s the ratio of importance in your marketing of who, message, and aesthetics. The who part is the most important, deserving 60 per cent of your efforts. This should be the ideal profile customer that you would like to serve. When I teased you about this being buried treasure, that is because too many business owners cannot accurately identify the parameters which define their ideal customer, and so they struggle to engage with them. Crafting the message needs
30 per cent of your efforts. As those of you who are familiar with my Buyer’s Journey thinking will know, this needs to address the number one question that those prospects are facing, the one that keeps them awake at nights, worrying about the impact on their business or life. If that's the headline or opening sentence, having gained their attention the rest needs to describe your solution to that problem, and why they absolutely need to source that solution from you rather than any other solution from one of your competitors. The least important part, at
10 per cent, is the visual impact; while absolutely brilliant graphic design will never hurt, it doesn't matter if it is only tolerable rather than award-winning, provided that you are getting it in front of the right audience, with the right message written reasonably well. To find out more, please get
in touch.
Email:
john@profit-growth.co.uk Web:
www.profit-growth.co.uk Tel: 01788 812050 Mob: 07932 688281
12 CHAMBERLINK September 2019
accountant and director at Younis Bhatti & Co. Chartered Accountants, has been recognised by Aston University for his work to promote the West Midlands as a national and international leader in trade and business. The 34-year-old said: “My ambition has always been to serve the people around me so to be recognised by an institution as venerable as Aston University is a real honour.” Mr Wright, a McDonald’s
franchisee who owns 20 restaurants, has received an honorary doctorate from Birmingham City University. He is also a deputy lieutenant in
the West Midlands and the chairman of the Ronald McDonald House Birmingham which supports families with children under care at Birmingham Children’s Hospital. He said: “I never would have imagined this was possible when I started working at an unknown American diner 38 years ago. “It’s been a real journey and I
have been very fortunate along the way. A huge thank you to everyone who works for me and also to everyone who supports the Ronald McDonald House in Birmingham in so many different ways.”
Sponsored by: Profit-Growth Unlimited
City universities honour leading business figures
Airline restores full range of flights to India
Air India has resumed its six weekly direct flight schedule to Delhi and Amritsar from Birmingham Airport. It follows a period of reduced
frequencies due to airspace restrictions, which the airline says was beyond its control. Direct services are available
three times weekly to Delhi and onwards to Amritsar each Monday, Wednesday and Sunday, and three times weekly to Amritsar and onwards to Delhi each Tuesday, Thursday and Sunday. The flights are operated by Air
India’s Boeing 787 ‘Dreamliner’, with 18 seats in the business class cabin and 238 in economy, and customers have access to a further 42 onward destination across the Indian-subcontinent via the airline’s Delhi hub. Mr Debashis Golder, regional manager, Europe and UK for Air India, said: “Air India is committed to not only support the region’s Indian diaspora, but also the need for direct connectivity for
Lift-off: Debashis Golder, Dr Aman Puri (the Consul General of India) and Nick Barton, with Air India cabin crew
business travel in our business class product.” Nick Barton, CEO of Birmingham Airport, said: “There
is a strong demand in the Midlands to Delhi and Amritsar, particularly for those travelling to visit family and friends in the
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