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Sport The Business of Sport


Rugby stars tackle new 5G technology with Vodafone


Wasps stars Juan de Jongh and Will Rowlands helped Vodafone mark the official switch-on of its 5G network at London’s Sky Garden. The players took part in a stunt


in which De Jongh instantaneously felt the impact of a rugby tackle made by teammate Rowlands, who was 100 miles away at Wasp’s home ground, The Ricoh Arena in Coventry. The impact of a rugby tackle


made by Rowlands was transferred via 5G to teammate De Jongh on stage in London, who was wearing a specially-developed ‘Teslasuit’.


‘5G will transform the way we live and work’


The demonstration made use of


haptic technology, which uses touch to control and interact with computers. Using it, the user may apply a sense of touch through vibrations, motion or force. Vodafone has become the first


company to offer unlimited data on both 5G and 4G with the launch of its Vodafone Unlimited scheme. Nick Jeffery, Vodafone UK chief


executive said: “5G will transform the way we live and work. Our customers are streaming over 50 per cent more content today than last year, and with 5G the demand for data is only set to increase.”


Vodafone has also announced a


new sponsorship and technology deal with Wasps’ rugby and netball teams. • Ricoh Arena is gearing up for a bumper year of new exhibitions as it looks to trump last year’s intake of shows.


Edgbaston all set to go green


Warwickshire’s Edgbaston cricket stadium is going ‘green’ after launching a plan to make it one of the most sustainable venues in the country. The stadium – which last


month hosted the first of the England v Australia Ashes clashes – will be focusing on renewable energy and recycling in order to achieve its aims. The first of these aims is


being achieved in partnership with the cricket club’s official electricity supplier, Haven Power. This company generates


power from renewable biomass sources, which it says produces 86 per cent less carbon than coal-generated power. Warwickshire is also


Ouch!: Wasps’ Juan de Jongh


feels the impact of the world’s first haptic rugby tackle


Up to 14 new exhibitions are set


to be added to the Coventry venue’s line-up next year – which would see a 21 per cent increase on the number of new exhibitions that visited Ricoh Arena in 2019, as well as a 41 per cent year-on-year rise in exhibition revenue.


Popular 100-mile cycling event to return


Organisers of the 100-mile Vélo Birmingham & Midlands have revealed that the closed-road cycle ride will return next year on 28 June. One of Europe’s largest cycling


events, the Vélo will see up to 18,000 riders of all abilities take part in a 100-mile journey through the West Midlands, in front of tens of thousands of spectators. The route will start and finish in Birmingham, and take riders through Coventry city centre and the neighbouring countryside. Entries for the 100-mile route are


opening soon and are once again expected to sell out. Vélo Birmingham & Midlands


2019 raised more than £1m for local and national charities and next year’s event will work closely with a


On your bike: Cyclists set off on the 2019 Vélo


will be its ‘Women of Vélo’ ambassador. She was awarded the British Empire Medal in the Queen’s Birthday Honours for her activity groups for women in Birmingham. Naseem has taught more than


range of charities, including Cure Leukaemia, Alzheimer’s Society, NSPCC and Queen Elizabeth Hospital Birmingham Charity. The 2019 event injected £2.4m


into the economy, with overnight visitors spending on average of £140 during their visit to the West Midlands. Vélo organisers have also announced that Naseem Akhtar of the Saheli Hub community project


1,000 women how to cycle and also organised a group of 25 women to take part in ‘Ramadan Express’, a 10-mile section of the 2019 Vélo. Naseem will be joined by Solihull-born England rugby legend and Vélo ambassador Martin Johnson. Vélo chief executive Richard


Relton said: “Vélo Birmingham & Midlands is now one of the Midlands’ biggest annual sporting events and we’re committed to growing and improving it year on year, not only for the participants but also for the region as a whole.”


attempting to reduce its total energy usage, and has commissioned a consultancy, Amber Energy, to conduct a full review of systems and processes in order to achieve this. At the same time, plans to


increase recycling and minimising waste are being introduced, which is aimed at reducing the amount of waste going to landfill to zero. Among materials which will


be recycled are glass, food, cardboard packaging, wood, metals, electronic waste, batteries, paints and solvents. Another key policy at


Edgbaston is to eliminate single use plastics – Warwickshire has been using recyclable ‘e-cups’ at all of the bars and kiosks at the ground since 2016. Compostable hot drinks


cups and food packaging were introduced earlier this year, along with a number of water stations to allow spectators to refill bottles. Craig Flindall, chief


operating officer at Edgbaston Stadium, said: “We have grand ambitions to be the most sustainable cricket venue in the UK and are acutely aware that further work and long- term planning is required to achieve this goal.”


September 2019 CHAMBERLINK 83


Sector Focus


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