Business News
National park plans welcomed
A Government-commissioned report has welcomed ambitious proposals to create a new urban national park in the West Midlands region. The interim findings of the
Government’s Landscapes Review said officials would like to see ‘the encouragement of a wider range of non- designated systems of landscape protection,’ such as the vision to transform the West Midlands Combined Authority region. The concept would create a
national park in the region spanning more than seven cities and creating hundreds of miles of green space, conservation areas and new cycle routes. The proposals have been
drawn up by Kathryn Moore, Professor of Landscape Architecture at Birmingham City University, and would make the West Midlands home to the UK’s 16th official national park. Professor Moore said: “A
West Midlands national park would be a vehicle to help drive social, economic and environmental change in the region, profoundly changing its identity. “It is a vision of what the
West Midlands can become when the significance of its landscape is properly realised and celebrated. Above all, this proposal’s central purpose is real transformation.” Landscape Architects
working on the vision say a West Midland national park could lead to the area being categorised as ‘a region of a thousand cycle and footpaths, a thousand parks and a thousand lakes’.
Scaling up: Oliver Sumnall, Oli Hills and Sally Farrant
from the Updates Media team
News site launches brand new advertising platform
Updates Media – the owner of news site Birmingham Updates – is launching a new platform enabling brands and agencies to advertise to local people ‘at scale’ through existing social media pages around the UK. The platform will allow brands and agencies to
target hard-to-reach communities by getting the right content to the right people through the pages they’re already following. The technology enables the finding of the right
social media pages based on the location of their audience and their engagement rates. All content distributed through the platform takes
the form of native advertisements, which are individually tailored by the page owners to make them look ‘native’ to their environment, aligning with their other content. Results are tracked and guarantees can be put in
place, meaning brands will know exactly what return on investment (ROI) they can expect. Small businesses can focus on specific locations without having to spend huge amounts on national campaigns.
‘The timing for this investment in innovation is perfect for Updates Media as the industry looks for new ways to reach local people’
Oli Hills, CEO of Updates Media, said: “We
understand the importance of these pages and have seen the incredible results we’ve achieved for brands on our very own, Birmingham Updates. “The timing for this investment in innovation is
perfect for Updates Media as the industry looks for new ways to reach local people around the UK, and our experience with Birmingham Updates gives us the edge in this sector. “We’ve already run campaigns for Birmingham 2022
Commonwealth Games and Greene King and look forward to seeing our business grow and evolve.”
For more information visit
updatesmedia.com Logo revealed for Commonwealth Games
Birmingham 2022 Commonwealth Games organisers have vowed to organise a ‘games for everyone’ after revealing a new visual identity for the event. The new identity was revealed at
the Commonwealth Social event in Birmingham, featuring live performances from regional dance and musical groups and the chance to try Commonwealth cuisine. Budding sports stars were also be
given the opportunity to take part in demonstrations, receiving advice and encouragement from 15 Team
14 CHAMBERLINK September 2019
England athletes, including five Commonwealth gold medallists: boxer Galal Yafai, netballer Ama Abgeze, para athlete Katrina Hart and gymnasts Dominick Cunningham and Alice Kinsella. Ian Reid, Birmingham 2022 chief
executive officer, said: “In three years’ time, millions of people from across the globe will join us in celebrating the opening of the Birmingham 2022 Commonwealth Games, which is why it will provide a once-in-a-lifetime opportunity to truly put this city on the map.
“We’re creating the Games for
everyone and we’re already collaborating with local people to help make that vision a reality.” Alongside the new brand identity,
local people will also feature in a new advertising campaign, launched to raise awareness and excitement for the Games, and a new research project, Common Ground, has been launched. The adverts put local people at
the heart of Birmingham 2022 and will be appearing across the city and online.
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