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Chamber Patrons


Jaguar to build all-electric XJ saloon at Castle Brom


Last lap: The current XJ model will cease production to pave the way for an electric version


Business leaders welcomed the announcement that Jaguar Land Rover is set to invest hundreds of millions of pounds into Birmingham car making. Britain’s biggest automotive manufacturer revealed it


will build an all-electric version of its XJ luxury saloon at its Castle Bromwich factory. It will be the first of three electric cars to be built


from a new common skeleton, offering security to the 2,500 workers at the former Spitfire aircraft plant, who recently agreed to work a four-day week. Chief executive Ralf Speth was present along with


the workforce to see the last of the current XJ models roll off the production line. The new XJ will be capable of travelling almost 300 miles on a single charge and is expected to arrive on forecourts next year.


This is expected to be followed by a large electric


sports utility vehicle (SUV), with a third electric model also in the works. The batteries for Jaguar’s new models will come


from a new assembly plant at nearby Hams Hall. The electric motors will be built at its huge engine


complex near Wolverhampton. Paul Faulkner, chief executive of Greater Birmingham Chambers of Commerce, said: “This is a tremendous boost not only for Greater Birmingham but the whole car industry. “It is a pivotal time for the industry and Jaguar has


already made an impact in the fast-growing electric car market with its I-Pace, which was named European Car of the Year in March.”


Cadbury offers less sugar bars


Cadbury has added a 30 per cent less sugar bar to its Dairy Milk range. The introduction of the new


bar marks the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30 per cent less sugar with no artificial sweeteners. The new addition – which is


said to be the most significant innovation in the brand’s history – will be available alongside the classic Cadbury Dairy Milk bar and others. Claire Low, associate


marketing director at Cadbury owner Mondelez, said: “We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30 per cent less sugar, which stills tastes great. “We are committed to


responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations.”


September 2019 CHAMBERLINK 37


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