Chamber Patrons
Coach firm in drive to wipe out tailgating
National Express UK Coach has revived memories of a famous 1970s video game that required players to blast growing numbers of ‘space invaders’ from their screens. The coach firm has borrowed the
name of the game to highlight a new campaign it has launched in partnership with Highways England, stop drivers tailgating. The ‘Don’t be a Space Invader –
stay safe, stay back’ campaign doesn’t advise people to destroy tailgaters, but uses the well-known space invader character to alert drivers to the anti-social nature and risks of tailgating. A retro ‘Space Invaders’ poster
will feature on 12 coach rears and stickers have been added to bumpers of the remaining 500-plus fleet of vehicles to remind people travelling at speed that tailgating is dangerous. National Express chief executive
officer Chris Hardy said: “This is a great opportunity to highlight this important safety issue. As the UK’s largest coach operator, we experience tailgating of our
Helping people with sight issues
Road workers from Amey in Birmingham took part in an event during Guide Dogs Week to help them better understand the challenges faced by people with sight problems when they encounter cones and safety barriers in the city’s streets. Birmingham City Council’s
Don’t be a space invader: Chris Hardy launches the new campaign
vehicles and fully endorse the message to not be a Space Invader and leave enough space. “We focus on safe driving
through a combination of training and technology and fully support Highways England in urging all road users to not practise this unsafe behaviour.” One-in-eight of all road
casualties are caused by people
who drive too close to the vehicle in front, with more than 100 people killed or seriously injured each year. While a small minority of
tailgating is deliberate, National Express says most of it is unintentional, by drivers who are simply unaware they are dangerously invading someone else’s space.
highways partner teamed up with Guide Dogs and Queen Alexandra College (QAC) in Harborne, to run a series of exercises at the college’s travel training facility, Independence Street. The facility was turned into a mock road works site for the day, with workers getting first-hand experience of navigating obstacles in wheelchairs, in blindfolds with canes, and with Guide Dogs’ demonstration dog, Natalie. Lara Thorns,
communications and community manager for Amey in Birmingham, said: “Hopefully, after today’s event, our teams will feel more confident in assisting people who may need that extra bit of help around our sites.”
December 2018/January 2019 CHAMBERLINK 31
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