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in Dartmouth. It’s the home of Ribeye, it’s part of the story. We do want to expand and we have spoken with people to help us try to locate somewhere within the area. We want to provide employment for the people of Dartmouth as there are so few manufacturing businesses left, and the skills are here.


How many people do you employ? Peta: When we started it was about 10 but now it is probably getting on for 30. Our staff are all local to this area. We’re training up two apprentices and we are very keen to keep it local.


Where do you launch your boats? Peta: We launch the boats in Dartmouth on the higher slipway. Ella: The very, very big ones have to get craned in elsewhere.


There is a move for a new slipway to be built in Dartmouth. Do you think that’s a good idea? Peta: Yes, that would be good. I wish we had a slipway like the one in Salcombe which is wide and per- fect for the job. The narrow little slipway we’ve got in Dartmouth is so limited. You need skill to launch there and it’s very demanding for people who don’t boat very often or are new owners. We have man- aged so far and are well practiced. However I feel for those less experi- enced people who have to reverse down and coax their boats from their trailers. We give our clients les- sons on how to launch their boats - it’s all part of the service.


Is it quite unusual for RIB builders to do that or is it common practice? Peta: We pride ourselves on custom- er service, our clients receive a full dry and wet handover, we go through the boat meticulously with them. Ella: We can take them out to do whatever they want to do. So if it’s a family who have always dreamed of doing wakeboarding together they can bring their boards and we can show them how to do it. We explain what the rules of the sea are and how to anchor, whatever they want. It’s all completely tailored to the client and it can be a full day on the water, which I think is quite unique.


We pride ourselves on customer service, our clients receive a full


dry and wet handover, we go through the boat meticulously with them.


Peta: We also urge our customers to take the RYA Powerboat 2 course with our in-house instructor. They can come down to Dartmouth for the two day course and stay somewhere nice. It’s all done on the water here, on our site and preferably on their own boat when they come to pick it up. It’s an essential course really.


Do you offer a long guarantee on your boats? Peta: There is a lifetime guarantee on the hull structure of the Primes, and 10 years on the others. We also have quite a thriving Approved Used Ribeye department.


How far afield do you sell your RIBs? Peta: Our superyacht tenders go all over the world. Our leisure boats are predominantly UK & Europe. Ella: That’s another reason why top quality is so important. We fix our own boats so we can’t have boats breaking in the Caribbean or in Australia. We have a reputation to uphold and it is vital that we make sure those boats are going to work for years and years, especially now that they are going all over the world .


What does the future hold for Ribeye? Peta: I am going to fully retire! Ella: We’ve got lots of plans to build on our team of skilled people and there are lots of really exciting plans in terms of designs and models. We want to build on the success of the last few years. We always have to keep ahead of the competition. We try and launch a new model a year and try to be bigger and better than everyone else. We aim to keep ahead of the market even if others try to imitate our designs. We can’t stagnate and we won’t because we have a young team with a great eye for design. Its a lovely feeling when you do launch something new and it is well received, because we are all a part of it in some way.


Celebrating OF DARTMOUTH


BEST THE


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