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Celebrating OF DARTMOUTH


BEST THE


Dartmouth Hotel, Golf & Spa Jamie Waugh has been Managing Director of the Best Western Dartmouth Hotel, Golf & Spa for 23 years. A significant local employer, it has seen much change in recent years, including the change in name from the Dartmouth Golf & Country Club.


New you advert BBE.indd 1 24/04/2017 13:30


Why did the hotel get rebranded as a Best Western hotel? Firstly we wanted to get away


from the misconceptions of being viewed as a stuffy and exclusive country club. We’re not that at all. Although our focus is necessarily on the golfer, be it a local member or visitor, we want to attract a wider range of customer whether that’s a local person using our gym or spa or a visitor looking to use the hotel as a base from which to explore the local area or indeed on a tour of the South West. Rebranding ourselves under the


Best Western banner in 2014 was an important move for us. We still have exactly the same owners (our majority shareholder continues


to be Greg Dyke who bought the business from the Receiver in 1996) but we now operate under the mar- keting umbrella of Best Western, which is an internationally known and respected hotel brand. In particular, it’s helped put us on the map with overseas visitors who now have the comfort of knowing what to expect of us in terms of the facilities we offer and the standards we meet. In fact, joining Best Western has raised the bar for us and helped us improve and sustain what we do. Best Western inspects us twice a year so we can constantly monitor how we perform.


Has there been a lot of new investment in the hotel


and golf facilities? We are always having to invest to improve and maintain what we have and there’s been a rolling programme of capital expenditure over recent years in upgrading bedrooms, bathrooms, the bar and dining areas, the spa & gym and also our function rooms. You can’t stand still especially as customers’ expectations are greater the more they experience what’s on offer elsewhere. The two golf courses we have – the 18 hole Championship course and the 9 hole Dartmouth course – have now matured nicely and we work hard to keep them in top order.


How has that impacted on your business? It means we can compete better. We’re seen as an attractive desti- nation for golfers across the South West and this market has held up well for us in recent years. But golfers increasingly come with their partners, families and friends; they want to stay where they play, use our other facilities like the spa but also visit the areas local attractions, eateries and hostelries . Most visits are just for a couple of days so we can help them pack in a lot to get the most from their short stay.


rebuild Work on your fitness in our gym


NEW memberships today Join Now for only £37.50 per month


DTheartmouth HOTEL • GOLF • SPA 01803 712017


spa@thedartmouthhotel.co.uk www.thedartmouthhotel.co.uk


Ask about our


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