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FIGURE 1: DESCRIPTIVE SUMMARY OF THE DATA OBTAINED
Accessibility & visibility (Searchability)
The websites were evaluated in terms of the ease of access and how visible they were. The results are presented in Figure 2.
0
o n
n c e
E etsix
S E R P
U R L
b ats elc s
e s s
c c
A
e q
g ni s
O R ulP
N Y N Y N Y N N Y
5
95 10 90 10 90
100 95 5
20 40 60 80 100 120
FIGURE 2: ACCESSIBILITY AND VISIBILITY
Figure 2 shows that 95% of the websites reflected at the top of the list on the Google Chrome SERP when the name of the funeral home was typed in the search bar (V1). Ninety per cent of the funeral homes' URL's were displayed below the name of the funeral home on the SERP (V2). In terms of whether the sites could be accessed publicly without any obstacles, 90% of the websites could be accessed directly from the search engine (V3). None of the funeral home websites required any fees, form of registration or any applications to be completed in order for a user to gain access (V4), and only 5% of the websites needed an additional plug-in in order for it to function optimally (V5).
Navigability
A CONTENT ANALYSIS OF WEBSITES OF MEMBERS OF THE NATIONAL FUNERAL DIRECTORS ASSOCIATION OF SOUTH AFRICA: AN EASE OF USE PERSPECTIVE