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Certainly, from this paper we can observe from the ongoing amplification of the price cue, how “knowing without knowing” becomes merely a function of a memory conditioned by ever increasing rates of consumption to recognize and appropriate cues as they appear to be helpful to situations potentially requiring interpretation. Discounting for potential cohort effects, and the possibility that the assessment of other hedonic products proves less malleable in the presence of extrinsic cues, the study presented here would thus seem to corroborate Kahneman's conflation of intuition as classically conditioned memory. Given repeated cue exposure from a tender age, it would seem inevitable that with escalating rates of consumption, young blank-slates become increasingly sensitised by the persuasion of extrinsic cues, including price. Clearly this neurological conflation once served an important prehistoric function. However, given the extent to which the architecture of associative memory can increasingly provoke systemic errors in intuitive judgement - as shown in this study - the contemporary importance of this phenomenon should be conditioned by what ameliorative steps should be considered to protect the vulnerable from instances where price- ramping strategies amount to no more than unfounded persuasion. In this regard there is still some work to do.
HOW WEEKLY RATES OF PRODUCT CONSUMPTION AFFECT THE WAY WE RESPOND TO PRICE INFORMATION 287