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RESPONDENTS' CELLPHONE NETWORK SERVICE PROVIDER PATRONAGE HABITS
Table 2 indicates that the majority of the respondents use Vodacom (54.7 percent) as their cellphone network service provider, while 34.5 percent use MTN and 10.9 percent use Cell C. The largest percentage (65.4 percent) of respondents is contract customers and 34.6 percent of respondents are prepaid customers. The majority of the respondents have been using their cellphone network service provider for five years or longer, but for less than ten years (32.6 percent) and 30 percent of respondents have been using the same cellphone network service provider for longer than ten years. In terms of the platforms the respondents use to access the Internet, the majority (35.8 percent) of them use their cellphones, fewer respondents (23.5 percent) use a computer at work to access the Internet. Even less respondents (5.6 percent) use a tablet and the least used access point is the desktop computer at university (1.1 percent).
TABLE 2: CELLPHONE NETWORK SERVICE PROVIDER PATRONAGE HABITS Question
Cellphone network service provider
Type of customer
Length of using this cellphone network service provider
Vodacom MTN
Cell C
Contract Prepaid
Less than 6 months
Platforms used to access the Internet
6 months or longer but less than 1 year 1 year or longer but less than 3 years 3 years or longer but less than 5 years 5 years or longer but less than 10 years Longer than 10 years Cellphone
Tablet Smartphone
A notebook/laptop computer A desktop computer at university A desktop computer at home A computer at work
Percentage 54.7 34.5 10.9 65.4 34.6 4.1 2.6
14.2 16.5 32.6 30.0 35.8
5.6
10.1 15.7 1.1 8.2
23.5
INVESTIGATING DEMOGRAPHIC AND PATRONAGE DIFFERENCES WITH REGARD TO THE SPREADING OF ONLINE WORD-OF-MOUTH COMMUNICATION ABOUT CELLPHONES