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ASSESSING THE ENTREPRENEURIAL ATTRIBUTES OF UNDERGRADUATE BUSINESS STUDENTS AT THE NMMU
7 ABSTRACT
To improve and develop entrepreneurial activity in South Africa, it is vital that South Africans acquire certain attributes which are common among individuals who exhibit entrepreneurial behaviour. Through entrepreneurial education these attributes can be developed. However, it is important that educational institutions such as the Nelson Mandela Metropolitan University (NMMU) know which attributes should be developed in educating future entrepreneurs. The primary objective of this study was to assess the entrepreneurial attributes of undergraduate business students at NMMU. Convenience sampling was employed among undergraduate business students at NMMU, and 200 usable questionnaires were returned. The statistical techniques used to analyse the data included calculating descriptive statistics, t- tests and Cohen's d.The results of this study show that business students from NMMU reported the attributes Continuous learning, Communication ability, Knowledge seeking and Initiative and responsibility as being the least developed. Students possessing the attributes Continuous learning, Business knowledge, Initiative and responsibility and Knowledge seeking were more likely to show entrepreneurial intentions than students who did not possess these attributes.
KEYWORDS Entrepreneurship; entrepreneurial attitudes; business students
Ms SB Saunders (Shelley.Saunders2@nmmu.ac.za) NELSON MANDELA METROPOLITAN UNIVERSITY
Prof SM Farrington NELSON MANDELA METROPOLITAN UNIVERSITY