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lightweights
DOH! HOMER GETS FIT
FOR GOVERNMENT
The Department of Health is spending £640,000
on sponsoring TV show The Simpsons as part of
its Change4Life health campaign.
The campaign has been designed by Aardman
Animations, the creators of Wallace and Gromit,
and will see cartoon characters pretending to
be the Simpson family sitting on the sofa at the
beginning of each episode tucking into fast foods
and unhealthy snacks, which will then suddenly
disappear and be replaced by more nutritious
foods such as fruit and vegetables.
The campaigns started on Monday 12 October
on Channel 4, which runs the cartoon series, and
will air until Christmas Day.
TIONS
Public Health minister Gillian Merron says: “We
ANIMA
are serious about tackling obesity. The Simpsons
provide a popular way to get the message to real-
life families about simple ways of improving their AARDMAN
©
diet and activity for a healthier lifestyle.”
‘ON YER BIKE’ SAYS
Thousands of secondary school
pupils in Liverpool could be given a
© IST© IST
LIVERPOOL TO
bike instead of a free bus pass under
OCKPHO OCKPHO
new local authority plans.
STUDENTS
Liverpool council is considering a
fat-busting proposal, which it hopes
OO
TT
.COM/MICHAEL FLIPPO .COM/MICHAEL FLIPPO
will also reduce crowds at school
gates. Around 5,000 children qualify
for a free school bus pass – they are
given to pupils aged over eight-years-
old who live three miles or more
from school or whose family are on
income benefi ts.
.COM/MICHAEL FLIPPO
O
T
The idea is the brainchild of
RUNNING FIX IS A
the city’s former education boss
councillor Paul Clein and his wife and
OCKPHO
HEALTHY ADDICTION
fellow ward councillor Jan Clein.
© IST
People who work out regularly can often
feel restless or agitated if they can’t get to
britons even too lazy to have sex
the gym, and now scientists have confi rmed
that extreme fi tness fanatics who miss their
exercise fi x could experience the same
We’re too tired to play with our Lazy ways are taking their toll on our withdrawal symptoms as heroin addicts when
children, balk at the idea of climbing two sex lives. Three-quarters of couples they go cold turkey.
fl ights of stairs and regularly choose questioned admitted to having trouble Researchers from Tufts University, US,
sleep over sex, according to a report mustering enough energy at the end of have shown that intense running in rats can
which shows just how idle our nation is. the day for a night of passion. More than release brain chemicals that mimic the same
One in six say that if the TV remote half (58 per cent) of those blamed their sense of euphoria as opiate use and the same
control was broken, they would watch a barren sex lives on a lack of fi tness. feelings of withdrawal. They also feel that if
programme they didn’t like rather than This follows a promotion at NHS excessive exercise is addictive, then perhaps
get up to change the channel. These Sheffi eld outlining the benefi ts of having drug addicts could work out moderately to
were the fi ndings of a poll carried out sex, including reducing pain caused by feel good instead of taking drugs.
on behalf of Nuffi eld Health. migraine, arthritis and back trouble.
74 Read Health Club Management online november/december 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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