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liw
review
LI
W
’S
HAPP
Y
Leila Dukes rounds up the news
2
1
S
T
from Leisure Industry Week
LIW welcomed an all-over body workout, and can also
many top athletes: target the upper body.
Zac Purchase, Ian

Trixter introduced the X-bike
Rose, Katherine Interactive, an exercise bike that
Merry, Louis Smith, integrates with the Sony PlayStation2.
Daniel Keatings and Offering ‘total body gaming’, whereby
Dani King were the handlebars effectively become a
some of the familiar joystick, the new bikes give users a gaming
faces who came experience as they work out.
along to the NEC to

Octane Fitness showcased its Pro 3700
meet fans. IFI model – the only elliptical cross-
T
his year’s Leisure Industry Week product news trainer accredited to IFI Stage 2. Also
took place at the Birmingham The event presented suppliers with the launched was the Octane xR6000 seated
NEC from 22 to 24 September, opportunity to unveil their latest elliptical, which promises a more varied
with more than 350 stands. The product launches. Here we round up workout than traditional recumbent bikes.
total attendance was 12,899 with 10,819 just some of the highlights:


Escape launched the new Reebok
visitors – an 11 per cent increase on the Cybex International UK showcased professional range, designed to cater for
previous year (pending ABC audit). the latest additions to its Inclusive all studio activities. The range includes
All this, combined with the fi rst Fitness Initiative (IFI) Stage 2 accredited ladders, speed belts and cones in a fresh
ever outdoor exhibition area and the cardiovascular range, the 750 series. The citrus colour palate. This colour scheme
introduction of the Gatorade Sports four new pieces are the Arc Trainer, is the result of extensive research
Beach, helped make 2009 one of the treadmill, recumbent cycle and upright into women’s exercise habits and
biggest in LIW’s 21-year history. cycle. The range includes features motivations, commissioned by Reebok,
Memorable moments included appropriate for both disabled and non- which discovered a desire for fun and
stunning performances in the British disabled users, such as raised iconography, varied exercise. Escape also launched
Gymnastics demonstration zone, all colour coding and large buttons and text. colour-coded polyurethane dumbbells
of which drew large crowds. So, too,

Concept2 showcased its new SkiErg with increased durability and enhanced
did the Gatorade Sports Beach, with trainer, with many of the show’s visitors aesthetics to fi t in with its Move It studio
its regular demonstrations of various testing out the equipment. Inspired by zones concept – interlinking zones
beach sports and games. Even British the tough discipline of cross-country covering everything from speed and
champion sprinter Simeon Williamson skiing, the SkiErg is based on the same agility to power. The TRX professional
and 400m freestyle world record holder mechanics and electronic monitoring suspension trainer was also demonstrated
Jo Jackson took time out to have a go at systems as the well known Indoor on the stand to tie in with the launch of
the beachside activities. Rower from Concept2. SkiErg provides Escape’s new TRX group training initiative.
Beach games Fun and games on Product launches Garod Thomas and Steve Bosher from GymGuard with
the Gatorade Sports Beach the company’s new product, an anti-bacterial foam sanitiser (see page 52)
50 Read Health Club Management online november/december 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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