This page contains a Flash digital edition of a book.
One of Soho Gyms’ USPs
is the sheer volume of kit,
meaning plenty of choice and
a lack of queues for members
always things I want to work on, but inject it with their own personality so employees are with us, we should make
we’re in a good position and we have fun they really are central to it. But we’re sure that they not only have a good time
– it’s really important to me that we all also supportive: any of my managers can in their day-to-day jobs, but that they
enjoy, and believe in, what we do. call me at any time, budgets are realistic, also get everything they need to move
“Opening the Clapham club in 2000 there’s no blame culture, and we accept on to the next level in their career.”
was a big win for us, as it contributes a that people make mistakes – we just ask
lot to the business financially and has that they learn from them. Ultimately, seal of approval
allowed us to grow our portfolio further. if people work hard and do their best, In line with this belief, Soho Gyms is
“We now have six clubs, and they’re that’s really all you can ask. launching a new training arm: the Soho
all slightly different in terms of layout “There are also lots of staff events – Gyms Academy. A CYQ-approved
and offering, but at the same time parties, days out in the Solent on our centre, the Academy will also offer Soho
they’re very much Soho Gyms clubs: boat, three-day camping trips and so on Gyms’ own REPs-endorsed CPD
very open, honest, full of energy, with – which builds a real sense of team. courses. Run within the Soho Gyms
a great design and particularly friendly “We develop our staff as well, where clubs, it will nevertheless be open to
staff – fun and professional. possible bringing people up through the everyone, not just to Soho Gyms staff.
“Our staff and instructors really are ranks rather than in from outside, so “This is something we’ve always
one of our biggest strengths. People they know there are opportunities for wanted to do,” explains Crockett.
stay with us a long time, and I think it’s them. We won’t always have the perfect “We’ve put a lot of effort into staff
because we empower them, encouraging next step for everyone, but I’ve always training and getting our own service
them to see the gym as their own, to worked on the basis that, while our levels up to a good standard over the
november/december 2009 © cybertrek 2009 Read Health Club Management online 27
healthclubmanagement.co.uk/digital
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