This page contains a Flash digital edition of a book.
write to reply
EC 0
Do you have a strong opinion or disagree with somebody else’s views on the industry?
If so, we’d love to hear from you – email:
creating a sustainable kids’
programme isn’t child’s play
I read with interest your recent feature programmes that support membership
(HCM Oct 09, p39) about kids’ activity figures. But children are our members of
programmes. There are hosts aplenty – the future and we need to act now.
leisure centres, schools, private clubs, A structured two-pronged approach
community clubs, nurseries, etc – and – ensuring the instructors and coaches
it’s great to see so many organisations have the crucial child management skills
trying to make a difference to children’s to engage juniors at the appropriate
levels of health, fitness and wellbeing. levels, and appointing a team or individual
However, I still believe many clubs to promote and drive the programme
and centres are merely doing lip service on-site and in the local community – is
with their children’s activity provision. vital to developing a truly sustainable ©
There generally seems to be much kids’ programme. It’s not a simple task The FIA says it represents all sport
more of a focus around driving the adult and the importance of these roles should and activity bodies to the PHC
never be underestimated; picking the
right people is key, based not only on the public health commission:
qualifications they hold, but also on their all sectors represented
drive, energy, enthusiasm and passion to In reference to the recent Talkback
make a positive difference. feature (HCM Oct 09, p28), it is
© IST Alongside this, sites must create a inaccurate and misleading to suggest
structured marketing plan, identify all that the Conservative-sponsored Public
junior income streams, draw up key Health Commission (PHC) was unaware
messages targeting both the kids and their of the contribution that local government
parents, source funding and appropriate and the sport fraternity could make to
kit, provide additional training, and so on. any future public health agenda, because
It takes a lot of time and effort to both ‘constituencies’ were vociferously
run a successful junior programme, and represented by the FIA; the ‘energy-in/
sites achieving this really do deserve a energy-out’ message has been embedded
massive pat on the back! in the PHC’s recommended strategies as
Kids are the members of the future; marina saunders a result of our involvement.
we should act now to engage them director, zigzag The FIA champions all organisations
and employees involved in helping more
people to be more active, more often.
the letter
Taking early legal advice can often prevent
We do not draw demarcation lines
a problem becoming a dispute. The team at
based on ownership or activity, as
of the law Croner Consulting answers readers’ questions to do so would be parochial and
counterproductive. All activity, including
We are owed £1,000 by a company in France. We have no knowledge of the sport, was represented by Fred Turok
French legal system so would have to use lawyers there to assist us, but the at the Commission and continues to be
costs could be prohibitive. Is there anything else we can do? represented by the FIA when dealing
with the Departments of Health, Culture
If the claim (excluding costs) is less than 2,000, the new EU Small Claims Media and Sport, Work and Pensions, and
Procedure can be used. A claim can now be brought in your local county Children, Schools and Families.
court in the UK against a party domiciled in another EU country. The process is One industry speaking with one
simple and details can readily be found online (for example, In voice and sharing one agenda must be
essence, a claim form is submitted to your local court with a court fee. The court the way forward. This strategy has
will issue it and post it to the defendant, who will have 30 days to respond. The proved successful so far, and I urge all
district judge will then make a decision based on the paperwork before him, or organisations to focus on our collective
possibly after an oral hearing by telephone or video conference. strength rather than on individual goals.
Any judgement given will be enforceable in the other EU country. david stalker
coo, fi a
6 Read Health Club Management online november/december 2009 © cybertrek 2009
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu -