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in brief... mbodies studio opens in witney
Fitness entrepreneur Chris Onslow has attend fi ve sessions in a month for £50,
mayor outlines opened his fi rst health and fi tness facility 10 sessions for £80, and £100 to attend
childhood obesity plans in Witney, Oxfordshire. 15 group classes in a month. Onslow
Boris Johnson, mayor of London, The 558sq m (6,000sq ft) mbodies has set a target of attracting 250 regular
has called on each of the 32 London centre is one of the largest purpose-built class-based customers during the fi rst
boroughs to adopt a new city-wide pilates centres in the UK. The club has year of operation.
approach to tackling childhood been divided into three exercise studios “The mbodies brand is new and
obesity in the lead-up to the 2012 and two treatment rooms. develops the Active Pilates studio
Olympic and Paralympic Games. The pilates equipment has been concept of pilates-only exercise studios
Among the recommendations supplied by STOTT PILATES, with the located in Oxford, central London and
outlined in the mayor’s strategy remainder of the therapy equipment and Southampton,” Onslow adds.
is the use of sports to help young functional fi tness accessories supplied For further details, see the new
people build self-confi dence. by ProActive Health, PowerBlock opening feature on page 30.
and GoFit. Onslow, who also owns
one-to-one training and operates distribution companies
still top fitness trend ProActive Health and Pilates Solutions,
A report into the trends in personal has invested around £200,000 in the
fi tness training by IDEA Health design and build of the facility.
and Fitness has revealed that one- Onslow says: “A key to the success of
to-one training and small group mbodies is going to be our effectiveness
exercise are the most popular forms in getting prospects to understand that
of exercise among gym members. the pilates we teach is miles apart from
IDEA Health & Fitness most people’s perception of pilates – a
Association, the worldwide sedentary group of ladies lying on mats in
membership organisation for a room performing yoga-style exercises.
exercise professionals, has published “Early indications show that, when a
the results of its 2009 IDEA complimentary basic principles session
Personal Training Fitness Programs is booked on the fi rst visit, we have
& Equipment Trends Report. a conversion rate of 80 per cent of
The research asked personal visiting prospects.”
trainers and exercise professionals There are no memberships at
to list current trends and mbodies. Sessions are open for anyone
innovations. The survey shows that to attend on a ‘pay as you go’ basis – £12
one-to-one personal training is per group class – or paying in advance to Centre offers ‘pay as you go’ pilates
still the most popular fi tness trend,
with 98 per cent of respondents
reporting that they offer it to their
moreactive4life results released
clientele. More than 53 per cent
believe one-on-one training is New statistics from the FIA have
stable, while a third (33 per cent) revealed that more than 200,000
believe there is still potential for people across the UK participated in
growth in the industry. the inaugural MoreActive4Life campaign
during the three summer months.
fullwell cross The initiative, which was launched
revamp completed by the FIA as part of the government’s
Fullwell Cross Leisure Centre in Change4Life programme in June this
Ilford, London, has undergone a year, saw more than 1,200 health clubs
£350,000 redevelopment. and leisure centres participate in a bid
Alliance Leisure completed to increase levels of physical activity
the revamp for Vision Redbridge throughout Britain.
Culture and Leisure, the trust that FIA chief operating offi cer Dave
runs the centre on behalf of the Stalker announced results from the
London Borough of Redbridge. fi rst year of the three-year campaign
Cosmur Construction was at Leisure Industry Week (LIW) on
appointed as constructor for the 22 September. These revealed that
project, which included the creation participating health and fi tness facilities
of a new, two-fl oor, 180sq m (1,938 reported an average of 200 referrals
sq ft) 42-station fi tness suite. through MoreActive4Life.
200,000 people took part in MA4L For further details, see page 18.
10 Read Health Club Management online november/december 2009 © cybertrek 2009
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