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Keep track Breckon
Jones talks through
health check
results with staff
health checks because you can’t see to step off-line briefly to have their Nuffi eld is monitoring the frequency of
what’s going on inside your body and may cholesterol and blood pressure checked usage at the gym, and we currently have
not know until something goes wrong. and were then straight back to work. 500 active users – people who have been
Evaluation is next – we measure as Also, we have a sports and social club to the gym in the last month – which is a
much as possible, constantly monitoring that offers activities like golf, football big percentage of the 1,260 workforce.
and feeding that back into the process. groups, a running club and a walking Sodhexo, meanwhile, has been tracking
And fi nally there’s encouragement, club. We’ve given out pedometers for till sales in the factory and offi ce sites to
which is the reward component for people to use, too – so it’s not all about see whether the diet- and health-related
taking part – for example, if you buy fi ve the gym. We’ve found that the factory communications have engaged people and
yoga sessions, or 10 massages, or fi ve workers enjoy these schemes. encouraged them to make changes.
salads, you get one free. Also, new gym During the fi rst campaign, for example,
members are given a kit bag.

what results have we had a big poster in the canteen listing
you had so far? ‘swap’ recommendations made by our

what else are you doing to We have the interim results from the IPPR nutritionists: we didn’t tell people to buy
encourage staff to take part? and the rest will come through by the end a wrap rather than a baguette, but we
We have a detailed communication of the year. So far, people are reporting an showed them the calorie comparison and
strategy and a range of different increased amount of physical activity and there was a signifi cant increase in wrap
interactive components to get the say they feel much better. And the surveys sales and a decrease in baguette sales.
message across, including informative have shown that staff have a positive Now, with the salt theme, sandwich fi llings
posters in the canteen. attitude towards Unilever, both in terms have been ranked in terms of salt content,
One of the most significant changes of engagement and job satisfaction. and we will see if people are swapping
we’ve implemented, and are most proud Leatherhead has a younger workforce their fi llings to choose lower salt options.
of, is the work we’ve done with our with a lower health risk, but we’ve Once we have the results from this
in-house caterers, Sodhexo, to put GDA had comments that suggest the health phase of the scheme we’ll have a round
information on all the meals in the checks gave the staff there a real table discussion. We’ve had many other
canteens. Now, next to each dish, we list wake-up call. After the second round companies show an interest and we’re
the salt content, total fat, saturated fat, of checks, there was a surge of lapsed perfectly happy to show them what
sugar and calorific value. members coming back to the gym, as we do; we think it’s in everyone’s best
We’ve tried to make it as easy as well as more new members joining. interests to share things externally.
possible for staff, too. For example, for The gym at Leatherhead is a new
the health checks, we brought nurses to facility run on our behalf by Nuffi eld, kath hudson
the production line; employees only had which also runs the Port Sunlight gym.
november/december 2009 © cybertrek 2009 Read Health Club Management online 57
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