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In year one, a total of 17,745 new
beeZ cards were issued

In the first six months of re:fresh
year two, 15,658 cards were issued

In year one, re:fresh recorded an
additional 5,878 adults participating,
against a target of 2,116

By the end of the first half of
year two, re:fresh had exceeded
its full year target of additional
adults participating (5,190 achieved,
compared to a target of 3,174)

12,102 more adults have been
active at least once since 1 April
2009, compared to the same period
the previous year
For a summary of the results to date,
Community activities re:fresh works in leisure centres
please see charts on pages 38 and 40.
and the community to foster the social side of fi tness
“Ultimately, of course, re:fresh is looking an element of free leisure. However, participation levels and improves health,
at health improvements, and you’re not sustainability will predominantly the bottom line is that it doesn’t matter
going to see massive changes in come from local commitment, where people are participating. If people
indicators such as life expectancy in the especially volunteer-based activities in are choosing to be active outside of
space of three years,” Ramwell community settings outside the four re:fresh free leisure, that’s fantastic.
continues. “re:fresh will be just one part walls of leisure centres.” “We would, however, really like
of the jigsaw of new initiatives and Will people not simply drop out once to increase our engagement with all
enhanced services contributing to an participation fees are re-introduced? sectors – the community, voluntary
improvement in the long term. However, “That’s always a risk, but I think, if and private sectors – to see how the
increasing participation is key, and that you can instil the sense of value and umbrella awareness is benefi ting them
– tracking new participants and benefi t – if people feel they’ve gained and how we can work more closely
frequency of participation – is something from improved self-confi dence, from the together in the future.
we can monitor and tie back specifically social network and social support – then “One of the things we’ve talked about
to the re:fresh programme. you have a far better chance of getting with the private clubs, for example, is
“But ultimately we’re looking at them to continue,” says Ramwell. the opportunity for them to use and
sustainability, and we’ve commissioned acknowledge the re:fresh branding,
an independent evaluation to review our GOING PRIVATE because re:fresh is about improving your
data and identify which elements of the Are the private health clubs also health and wellbeing no matter where
programme have the greatest impact. Is involved in the initiative? “We did you choose to do it.
it free leisure that’s driving increased correspond with the private sector to “There’s also a lot we can learn
participation, or is it the grassroots work try to engage them, but we got very from the private clubs. Their systems
of the health trainers and the HCP? little response,” says Ramwell. record the number of members coming
“The fi ndings of this evaluation will “However, because re:fresh is driving in, where those members live and so
infl uence decisions going forward. Is awareness generally, anecdotally we’ve on, which is useful data. We could put
there suffi ciently strong evidence to heard that the private clubs are happy that together with our information to
retain the current level of investment because they’ve seen an increase in work out how well, between us, we’re
from both partners, for example? membership as well. covering the borough, to identify if
Are the health benefi ts sought by the “Activities in private clubs aren’t there are still any gaps in participation,
PCT being brought about by specifi c funded, but it’s about choice. People and then to look at who’s best placed to
elements of the programme, and should may not want to do free leisure with address those gaps.”
we focus investment in these areas? everybody else; they may choose to
“It’s very likely that the exit strategy, join a private gym. As long as re:fresh – kate cracknell
at the end of three years, will maintain the enabling, engaging side – increases
november/december 2009 © cybertrek 2009 Read Health Club Management online 41
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