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patricia laus
The founder and director of The Atlantic Club
has worked in the health and fi tness industry
for more than 30 years. Laus is also the
founder of the charity Clubs for the Cure
How has your career progressed? the Cure, which is supporting Augie’s
I began in the health and fi tness industry Quest – Augie Nieto’s charity, which
Worldwide leaders in Health Club Promotions
in 1976, as an instructor for Jackie raises funds for research into a cure for
Sorenson Aerobic Dance. Within a ALS (amyotrophic lateral sclerosis, or
Do You Want 250 New
year, I was promoted to the position Lou Gehrig’s disease).
of area co-ordinator in New Jersey. At the same time, 12 Days of Fitness
Members In 6 Weeks?
In 1983, I became president of What’s will generate hundreds of sales leads for
Your Racket, which at the time was a the clubs, at no cost to them.
You Put Absolutely
failing 2,600sq m racquetball, tennis and Full details are available on our website,
No MoneyDown.
fi tness club. Soon after, I changed the, and clubs can
name of the business to The Atlantic also register their interest online.
We Pay For The
Club and, by 1986, I owned the business.
Campaign Advertising
We now have two large resort clubs, Is there anything you would have
750 employees and 9,000 members. done differently in your career?
We Provide The
I’m satisfi ed with the choices that I’ve
What is Clubs for the Cure made in the past. Those choices I’ve
Onsite Sales Staff.
and how did it come about? made that could be viewed as the
I created Clubs for the Cure in 2006 to ‘right choices’ were the choices that
You Have No Outlay
raise money for good causes. It harnesses I celebrate – they were choices that
& No Risk
the power of the relationships that our grew the business. But the choices I’ve
staff, members and the communities made that could be viewed as the
we serve share, and it aims to make a ‘wrong choices’ I celebrate as well – they ….The Perfect No Cost
difference in the world. We’ve raised were choices that helped me to grow.
Solution For Finding New
US$1m for breast cancer research alone!
What are your future plans?
Gym Members in an
How can people get in involved To continue to sustain a profi table, Economic Downturn.
with Clubs for the Cure? growing business and be of service to my
Our latest initiative is 12 Days of Fitness, community, industry and the world. I want
which will run at the end of this year, to teach young women that there are no
We did this for over 100
and any club in the world can sign up limits to what they can achieve. I want
Other Independent Gyms In
to be involved. Participating clubs sell to continue my pursuit of the balance
the UK Last Year! We Are
12-day passes to members of the public of work, play, self and relationships
in the run-up to Christmas, and the and maintain my good health.
Taking the Last Remaining
proceeds (£20 per pass) go to Clubs for
Bookings For Late
What do you think is the greatest
weakness in the fi tness industry?
May/June 2009
The inability to unite behind one RIGHT NOW!
message and take a stand. We need to
have all individuals, globally, embrace
the benefi ts of exercise as preventative
healthcare, and we must do everything
possible to encourage people to
remain committed to their exercise
programmes. To that end, the industry
has the power to be responsible for

© IST ‘expanding wellness, extending life’
Call Dave Wright
Charity raised US$1m for breast cancer worldwide for future generations.
or Chevy Kelly
to book a promo.

november/december 2009 © cybertrek 2009
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