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international news
in brief... aspria launches berlin hotel
The new Aspria Hotel opened in Berlin, spa offering. These include a wave
premier training in oman Germany, on 12 October. dream installation relaxation room, salt
Premier Training International has Adjoining the city’s Aspria Spa and inhalation room, 46sq m hammam and a
secured a contract to provide health Sporting Club, the hotel extension – 39 second mind-body studio.
and fi tness instructors to Oman. rooms, three apartment suites and two All hotel guests have full access to the
The contract has been agreed conference rooms – also incorporates facilities at the 14,000sq m club, which
with Khimji Ramdas, an organisation new spa features to enhance the existing include a state of the art gym with an
based in Oman that trades in a range extensive class timetable and personal
of markets, spanning distribution, training, as well as activities such as
retailing, services and manufacturing. beach volleyball in the summer.
The aim of the new co-venture is “Staying at Aspria Hotel in Berlin will
to target affl uent Omanis who are be like staying in a private members
more likely to install private gyms club. It’s intimate and friendly and there’s
at home than they are to acquire more engagement – a large number of
membership at a health club. guests will use the club facilities and feel
Premier will train Khimji staff like members of the extended family,”
in Level 2 Gym Instruction and says Aspria CEO Brian Morris. “There’s
Level 3 Certifi ed Personal Trainer. really nothing in the city that compares.
Khimji Ramjas will then provide New hotel offers 39 rooms, three It’s a real ‘escape’ and we’re very proud
Premier-qualifi ed trainers to work apartment suites and conferencing of it.” (see also HCM Oct 09, p30)
in people’s homes, complementing
equipment installations by Cybex,
another of its partners.
anytime expands into mexico
ehfa expansion continues Fitness franchise Anytime Fitness will
The European Health and Fitness soon be expanding into Mexico, thanks
Association (EHFA) has expanded to a master franchisee agreement signed
its membership beyond the 7,000- with entrepreneur Rodrigo Chavez.
facility mark for the fi rst time, Chavez aims to open the fi rst Anytime
taking its reach to 22 countries. Fitness club in Mexico within the next
Two new national associations six months. His goal is to open fi ve clubs ALLEGRA
have joined EHFA as members – within a year, 50 clubs within three years
DFHO from Denmark and FNEID and more than 100 clubs by 2014.
from Spain – bringing the total to Initially, he plans to open clubs near
12. And new sponsors Nintendo, resort areas such as Cancun, Guadalajara,
Achmea Health Centers, High Five Monterrey and Los Cabos, targeting the
Health Promotion and Reebok resort workforce rather than tourists.
International have also signed up. “There aren’t many good fi tness options
for those living in Mexico,” says Chavez,
vivafit’s bodyvive success “especially those in 24-hour resorts. Our Anytime Fitness: Master franchisee
Vivafi t, the largest gym chain 24/7 opening times will appeal to them.” signed to expand into Mexico
in Portugal which caters for
women only, has seen an uplift in
attendance and revenue thanks star fi tness – fi rst club in poland
to the introduction of a special
‘express’ version of Les Mills’ Star Fitness opened its fi rst club, ranges, and Spinning bikes. Escape
BODYVIVE workout. Fabryka Formy, in the Polish city of Fitness has supplied the Reebok
The launch of the 35-minute Boleslaw on 26 September. Professional range.
workout earlier this year was The 3,000sq m club is located in The club offers cardio studio and
designed to increase use of the Cinema City – a popular entertainment circuit training, a stretching pool,
chain’s group exercise studios. A complex in the centre of town, with rowing and Spinning areas, aerobics
new ‘Gold’ membership – costing high levels of consumer traffi c. and combat fi tness, a HumanSport
a 10 premium at 49/month The fi tness-based facility has been functional training area, Active Mom
– allows members to use the gym equipped by Star Trac and Escape zone – a dedicated pre- and post-natal
as well as to access all pilates and Fitness. Star Trac has installed the full area – and personal training.
BODYVIVE classes. In less than nine E-Series range of cardio equipment, Star Fitness has plans to open a
months, 40 per cent of all members including the e-Spinner, the Impact, further nine clubs in Poland over the
have traded up to this option. Instinct and HumanSport strength next fi ve years.
14 Read Health Club Management online november/december 2009 © cybertrek 2009
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