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liw
review
Fitpro’s new ViPR The weighted
rubber tubes can be used
for a variety of exercises and
provide a full body workout

Matrix launched its 7 Series CV kit, G7
strength series, MyRide 3wave and the
MX circuit. The 7 Series CV equipment
is available in two models: 7xe (with
a 15-inch integrated screen) and 7x
(with a 7-inch integrated screen). The
G7 strength series offers lower profi le
weight stacks designed to improve line of
sight in a gym; seven items are currently
offered as part of the range, which will
expand to 19 by the end of the year.
Showcased on the latest Tomahawk S
Series bike, 3wave is the latest MyRide

Power Plate’s inventor, former software for its dance mats, iDANCE v2.
training system, using personalised Olympic coach Guus van der Meer, World dance champions attracted the
on-screen workouts. And the MX was at LIW to provide insight on the interest of the crowds on Pulse’s Dance
Circuit offers a safe workout for users UK launch of the pro-motion cable Machine systems, reaching impressive
of all abilities: each piece of equipment resistance technology. Flexible cables speeds of up to 25 steps a second.
replicates natural everyday movements provide resistance and transfer the

Dynamic Activity, an independent
and starts at very low resistance, making vibrations from the plate during distribution company, showcased its
it ideal for older or deconditioned users. acceleration training workouts, meaning bodycore Functional Training Platform

Fitpro’s much-hyped new offering, the specifi c muscles can be targeted without on the Gatorade stand. The open
ViPR, was also launched at the show. having to stand on the platform to get platforms are the only whole body
Standing for Vitality, Performance and the benefi t of vibrations. vibration products to feature purely
Reconditioning – the key concepts for

Pulse had a successful experience at vertical movement.
the inventors, who strived to harness LIW, winning the Best Stand 2009 award

Revolutionary Products launched its
whole body integration away from fi xed and achieving its largest ever number of innovative rock climbing trainer, the
weights – the sturdy, moulded rubber sales leads. The stand showcased the Freedom Climber. A circular panel
tubes can be used for a wide array of entire Pulse portfolio, including new rotates around a fi xed central point,
exercises and are available in seven developments such as the latest version adjusting to the climber’s climbing
weights, from 4kg to 20kg. of the AbSolo machine and updated speed and ability. Because the trainer
functions solely from the climber’s
FEED
BA
CK
weight and gravity, it does not require
a motor or electricity. Furthermore, a
safe distance from the fl oor is always
FR
OM
TH
E S
HO
W
FL
OO
R
maintained, thus avoiding the need for
high ceilings, ropes and other safety/
The general consensus was that attendees at LIW 2009 were there to buy, supervision requirements.
with many suppliers reporting large numbers of high-quality sales leads.

PilatesMAD, located in the Pilates,
“We used LIW 2009 to showcase our new product and launch Freedom Body and Mind Zone at LIW, launched
Climber into the UK, and we couldn’t have hoped for a more enthusiastic both the new Pilates-Effect range
response. We had a phenomenal number of high calibre visitors to our and its own range of pilates studio
stand, from a broad range of market sectors, so we defi nitely chose the equipment – the fi rst from a UK brand
right event to launch our product. The show for us was a resounding and available from UK stock, complete
success.” Andrew Bagnall, Revolutionary Products with spares and after sales back-up. The
“I’ve been impressed with the way LIW has responded to a challenging ‘sensibly priced’ ranges are said to have
market, adapting the show accordingly. LIW was more focused and vibrant excellent build quality and materials
this year, with a really interesting mix of exhibitors.” Roger Eldergill, Matrix and fuse classical looks with innovative
“Leisure Industry Week has once again surpassed our expectations and functionality; the equipment is designed
targets – 2008 was a huge success for Pulse in terms of generating good to be intuitive to use and adjust.
quality leads and raising the Pulse profi le; we never expected that 2009

Aquasphere showcased its new
would be even better!” Linda Forster, Pulse Kayenne goggle, with Aquasphere’s
“I’ve had lots of interest from the right people to get this new site off the Quick-Fit™ technology allowing for quick
ground. Next year, I’d even consider taking two stands to make sure I catch adjustments, even underwater. It also
visitors attending other shows within LIW.” Daniel Ranson, sportegg.com launched its new Aqua Gym range, for use
in aqua aerobics classes, which included
Hydro Gloves, Dumb Bells, Ergo Bells, the
Ergo Belt, Flotation Belt and Foot Floats.
52 Read Health Club Management online november/december 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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