This page contains a Flash digital edition of a book.
pct
partnerships
been proven that, by working at a local MORE PEOPLE, MORE ACTIVE...
level, with community volunteers
supported by professionals, we can make year-on-year comparison of adult beeZ member attendances
a difference to health: successes already 2000
demonstrated through this partnership a
n
c
e
s
1
10000
include a reduced incidence of falls, an
t
t
e
n
d
8000
increased uptake of diabetic services and
f a
6000
improved medicine management. b
e
r o
4000
“As part of re:fresh, we expanded this n
u
m
2000
HCP from three teams to fi ve – again, 0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
one for each of the fi ve neighbourhood april may june july august september
areas. Their role is to take a social
2009 2008
week
marketing approach, understanding the
needs of each community and packaging ... MORE OFTEN
the re:fresh offering in ways with which
their communities can identify. For adult beeZ members attending 1, 2 or 3 or more activities a week since 1 April 2009
example, in one area they carried out
some questionnaires and found there b
e
r
s
3000
2500
was an interest in dance, so they set up
e
m
2000
f m
a community dance programme: taster 1500
sessions in community centres of salsa,
b
e
r o
1000
line dancing and so on. For a lot of
n
u
m
500
people, the social side is as important as 0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
the fi tness aspect; that dance initiative april may june july august september
worked well, so we’ll now roll it out to
1 2 3+
week
other areas of the borough.
“Essentially our Healthy Communities try it on a bigger scale locally, and then are reimbursed on a pro-rata basis – on
Partnerships are little hothouses to see on a borough-wide scale.” a proportion of their throughput.”
what works, what communities engage Launched in three phases, re:fresh
with, and we then take that learning and is now accessible to all adults who EXCEEDING EXPECTATIONS
live or work in the borough, as well as The initiative has clear performance
anyone who’s in full-time education in targets. The first is a 4 per cent
the borough or who’s registered with a increase in adults taking exercise three
Blackburn with Darwen GP. times a week – starting from a base of
“Phase one went live on 1 July 2008, 16.3 per cent – which equates to an
giving the over-50s access to free additional 4,232 people.
leisure, as well as launching new free The second is an 8 per cent reduction
family leisure activities at weekends and in inactive adults. “Flip that around and
extending holiday free swimming for we want there to be an additional 8,500
juniors to the weekends. On 1 September, adults doing something active over the
we opened up the range of free leisure to next three years,” says Ramwell.
16- to 24-year-olds and then, on 1 April “Before we started re:fresh, 58 per cent
2009, phase three kicked in, targeting 25- of adults in the borough were doing no
to 49-year-olds as well as extending the physical activity at all.”
government’s free swimming initiative to At this stage, due to the sheer
the under-16s all year round. numbers of people taking part,
“There have been challenges for the performance is being measured purely in
leisure centres – staff rotas have had terms of participation data. This is being
to be looked at, as well as cleanliness monitored through the beeZ card – the
in buildings, with additional investment local authority leisure card – and across
in cleaning staff, chemicals, heating and public, private and community sectors
lighting. And we couldn’t have anticipated via Sport England’s Active People survey.
the popularity of the programme, so So what have been the results to
there’s been a massive learning curve as date? “I think the key successes have
far as managing the scheme goes. been two-fold: the ownership and
“But I think the leisure centres now see engagement that we’ve managed to
the benefi t of busy centres. Within our get at community level through the
funding, there was an allocation for the health trainers and the HCP; and the
free leisure strand: the leisure centres increased participation, attendance
and throughput we’re seeing, which
have exceeded all estimations. At the
Increasing participation Free leisure activities
moment, we’re on course to meet our
for families have been launched at weekends
three-year target in a year and a half.”
40 Read Health Club Management online november/december 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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