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supplier
profi le
JEFF DAVIS
The commercial sales director of Power Plate
UK talks to Kath Hudson about Acceleration
Training, medical accreditation and catering
for all population groups
When was Power Plate
set up?
Law of physics: Power Plate Vibration has been used to improve
equipment uses Newton’s law of human performance as far back as
motion, applying acceleration to ancient Greece, but the Advanced
increase stability, strength and power Vibration Technology™ concept behind
Power Plate
®
equipment was developed
for the Soviet aerospace programme in
the 1960s, to help cosmonauts combat
the weakening effects of zero gravity
conditions in space.
This new form of training was
unknown in western Europe until
the 1990s, when Dutch sports
expert Guus van der Meer refi ned
the technology so that people of all
abilities could benefi t from training on
the Power Plate machine.
How did you
become involved?
I met Guus van der Meer while I was
sales director at Technogym and, as a
sports scientist myself, immediately saw
the far-reaching benefits of Power Plate
equipment – we used it for my wife’s
rehabilitation after spinal surgery. Power
Plate was already established as a brand,
but not really known in the UK.
In 2003, I set up my own consultancy,
recognising that vibration training was a
unique, niche product that would make a
great impact on the future of fi tness. In
2004, I joined Power Plate International
as commercial sales director.
COMPANY BY NUMBERS
Head office: Primrose Hill,
London. The Power Plate Training
Academy, which has 3,500 students
each year, is also based here
Number of offices: UK, Holland
and US (Los Angeles)
Number of employees: 40
66 Read Health Club Management online november/december 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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