92
Franchises from £20,000 to £50,000
ChipsAway
Investment level:
£22,500 + VAT
o
c
u
s
Website:
www.chipsaway.co.uk
Email:
uk@chipsaway.co.uk
Phone:
f
r
a
n
c
h
i
s
e
f
0800 731 6914
classification:
Automotive
up on that rst Monday morning of running
your own business was such a great feeling!”
Mr Yorston has continued to be busy
and has kept new enquiries coming in
with periodic promotions and lea eting
around his area. Even though he now has a
steady stream of new work from word of
mouth recommendations, his lea et drops
have proved highly effective at spreading
awareness of his business and building up
his regular customer base.
“Last time I had 10,000 lea ets
distributed in my area, which cost me only
Graduation day
a couple of hundred pounds, I had such a
good response my diary was booked up for
another three and a half weeks – bearing
Graduate Stuart Yorston beats the jobs blues with a
in mind that I can process three times as
many cars as I could when I rst started,
ChipsAway franchise
that is a serious amount of new business.
Essentially, I’d paid for the lea et drop within
G
EOGRAPHY GRADUATE Stuart Repair Technology) repair specialists,
“I’m seeing a
the rst half day!”
Yorston little suspected that only ChipsAway, and registered to attend one
positive effect
Mr Yorston is more than happy with
two years out of university he of the company’s informal and free Open his decision to buy a franchise rather than
would be running his own highly successful Days.
as customers
slogging away at the jobs market, which in
business. Like most students, Mr Yorston “I’m a practical, hands-on person and
decide to do
the recent climate has become tougher
had assumed that once he completed his de nitely didn’t want an of ce based
up their old
than ever.
degree, he would settle into employment, nine-to- ve sort of a business,” Mr Yorston “The recession hasn’t touched my
following a career related to his subject. says. “And job satisfaction was incredibly
cars to sell
business at all,” he says. “If anything I’m
He envisaged working perhaps for the important – I couldn’t for example see
them and buy
seeing a positive effect as customers decide
Environment Agency, or the Water Board myself delivering parcels all day every day
a new car
to do up their old cars to sell them and
or something similar that would enable him for a living!” buy a new car while there are such good
to enjoy a eld based role. Although Mr Yorston says he approached
while there
deals to be had. I get great job satisfaction
However, in common with so many the ChipsAway Open Day with a healthy
are such good
and I’ve got plenty of money in my pocket.
other graduates, Mr Yorston found himself scepticism, he admits that both he and
deals to be
Although I’m saving to buy a house with
in that familiar catch 22 of not being able his Dad were totally won over by the my girlfriend, I’m still able to do everything
to secure a job without experience, but professionalism and the open, friendly
had”
I want to do – including enjoying a swift
couldn’t gain the necessary experience approach of the ChipsAway team. pint of beer in the local pub at the end of
without a job. “We were really impressed and a busy day!”
Eventually, having got nowhere with his decided to go ahead,” Mr Yorston recalls. ChipsAway is one of the most successful
job hunt and encouraged by his father, Mr “ChipsAway have a strong relationship with franchises in the UK with approaching 350
Yorston decided to look at franchising. the High Street banks and so they helped franchisees operating nationwide, and a
“Dad has worked in the banking industry us sort out the funding. I trained in March network of master franchises overseas.
for many years and knows a lot about 2008 and launched the following month.” ChipsAway’s unique SMART system
franchising,” explains Mr Yorston. “He felt Mr Yorston’s launch weekend was enables franchisees operating from fully
that it would offer a secure route to self- organised by ChipsAway, who distributed equipped mobile workshops to make high
employment for someone like me and said yers locally and arranged advertising quality repairs to minor car bodywork
that if he’d been thirty years younger, he’d in the local newspaper. The result was damage, quickly and cost-effectively,
have done the same thing himself.” overwhelming, Mr Yorston wrote dozens of restoring paintwork in a matter of hours.
Mr Yorston and his father began estimates and booked enough work over The quality, value and convenience of the
researching the various opportunities a single weekend to keep him busy for the ChipsAway ‘on-the-spot’ repair service has
available, discarding most as being rst three weeks of business. ensured the company remains the leading
unsuitable, until they came across market “It was brilliant,” he con rms. “To have so brand in this lucrative and rapidly growing
leading SMART (Small to Medium Area much work and so many customers lined marketplace. ■
April 2009
www.businessfranchise.com
BF092_Chipsaway_Apr09 x.indd 1 25/2/09 17:58:02
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