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Growing Your Own Business
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FREE CONFERENCE
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Friday 20 March 2009
Saturday 21 March 2009
10.30 – 11.00
10.30 – 11.00
Opening Address
Keynote Address
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What it takes to be a successful entrepreneur
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Building a business during a recession
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Developing personal qualities to help you build your business
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● Top tips to surviving an economic downturn
Becoming the driving force behind your company
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● Developing and utilising self belief and resilience
How clear and concise communication will impact on your success
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● Focusing on the strengths that will encourage growth
Overcoming obstacles to reach your ultimate goals
● How to innovate to win
Oliver Tress, founder, Oliver Bonas
John Paleomylites, founder,
BeatThatQuote.com
11.15 – 11.45
11.15 – 11.45
Expanding your business through franchising
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Transforming your business into a successful franchise operation
Advantages of franchising your business
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● Are you and your business cut out for franchising?
Is your business suitable for franchising?
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● The pros and cons of franchising your business
Developing a suitable franchise system
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● Developing a business format
The highlights and drawbacks of franchising
● Where to seek advice and guidance
Brian Smart, director general, British Franchise Association
Brian Smart, director general, British Franchise Association
12.15 – 12.45
12.15 – 12.45
Maintaining and growing cash ow, sales and pro tability
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Taking your business to the next level
Key nance issues for both new and established businesses
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● Assessing your options and setting a vision for growth
Main challenges to overcome during a slow growth period
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Planning your growth strategy
How your accountant can and should help and be part of your solution
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● Selecting a team to drive your business forward
Action plans and tips to achieve cash ow, sales and pro t targets
● Quality and service standards to keep you ahead of the competition
Geoff Matthews, managing director, Matthews Business Associates
Vincent McKevitt, founder, Tossed Salad Bars
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1.15 – 1.45
1.15 – 1.45
Leveraging social networking sites to generate business
Pro ting from email marketing
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● Bene ts of promoting your business and expertise within a network
● How to maximise revenue and opportunities from email marketing
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● Becoming part of a bene cial community
● Using email marketing to retain customers
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● Utilising personal networks and the internet to nd new contacts
● Turning customers into advocates and ambassadors via email
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● Building your business through referrals and collaboration
● Making the most of email to complement other sales channels
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Mike Segall, managing director, The Business Resources Group
Steve Kemish, client services director, Adestra
2.15 – 2.45
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2.15 – 2.45
Funding your business growth
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Retaining your customers with outstanding customer service
Understanding what it takes to gain funding
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● Motivating staff to deliver excellent customer service
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The ladder of nance
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● The importance of ensuring customers’ expectations are ful lled
Top 10 tips to get funding
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● Developing a standard approach
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How to prepare a successful pitch
● Complaint handling tips
Emmett Kilduff, CEO,
cmypitch.com
Derek Bishop, managing director, Abeo Consulting
3.15 – 3.45
3.00 – 3.30
Creative marketing on a shoestring
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Getting your business noticed online
Developing an effective marketing strategy
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● Creating an attractive and visible website
Targeting your market directly
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● Making the most of natural search engine optimisation
Utilising the powers of persuasion
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● Other methods to increase quali ed traf c from search engines
Tracking your results and re ning your approach
● Reaching target markets, promoting your brand and making sales 0
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Carl Pihl, founder and managing director, Drinkyz
Mitesh Soma, founder,
ChemistDirect.co.uk
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4.15 – 4.45
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Giving your sales a boost
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● Focusing your strategy on customer needs
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● How to integrate your sales and marketing strategy
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Developing a steady stream of customers
● How to up-sell current customers
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Adam Goodyer, founder, Concert Live
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More information about the Growing Your Own
Business Exhibition & Conference
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To nd more information on speakers and exhibitors at Growing Your
Own Business, visit
www.sme-events.com
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For further information about exhibiting, please call the team on
020 8394 5277 or email
sme-events@vmgl.com All entries correct at time of going to press
www.businessfranchise.com April 2009
BF063-068_GYOBApr0.indd 4 26/2/09 15:02:35
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